Engagement Gamification: How to Play the Game

This is the sixth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll look at how games are introduced in the context of an online survey.  As we’ve mentioned in the past, the best game is one […]

Multi-Generational Leadership

According to Bureau of Labor Statistics, in 2015 the U.S. workforce was balanced across three working generations who are nearly at parity.  This has created an interesting moment of parity as Millennials slowly rise to dominate the workplace. While our company is focused on studying youth, we do a fair amount of workplace consulting and […]

Engagement through Environment Interaction Gamification

This is the fifth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll be looking at several specific types of tests designed to increase the level of focus and attention to the survey process.  Continuing with the […]

How Much Cash Incentive Do You Need to Offer?

This is the fourth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. Over the years there have been myriad papers published on the topic of incentives as a lever to increase respondent engagement.  Recently the GRIT CPR (Consumer Participation in Research) Study (published in March of 2017), showed findings […]

Moments that Matter: Digital Twists to Classic Rituals as People Go Mobile

At IIEX NA today, Greta Baisch and Yini Guo, consumer insights researchers with Facebook, discussed how a million people record a mobile moment on Facebook and Instagram “every breath” (3-5 seconds). Differentiating between everyday moments, once-a-year moments, major moments, and once-in-a-lifetime moments. The team leveraged Facebook posts for life event updates in the UK, FR, […]

IIEX Insight Innovation Competition – NA 2017

The following companies presented at IIEX NA today as they compete for the 2017 Insight Innovation award: Feedtrail – Provides real-time service recovery to measure and act on customer satisfaction. The opportunity to offer feedback is promoted through in-location brochures and reminders from staff, as well as text messages (using phone numbers available from Salesforce). […]

Global Call to Action on Mobile Experience

At IIEX NA, Leonard Murphy moderated a discussion with Melanie Courtright of Research Now and Frank Kelly of Lightspeed on improving the mobile experience for research participants. “Ten years in, mobile experience is still an issue,” Lenny said. I’ve paraphrased the commentary below. Melanie: Mary Meeker’s Internet Trends Report showed that smartphones are leveling off, […]

Corporate Researchers Reflect on Insights Trends

At IIEX NA 2016, Ryan Barry of ZappiStore moderated a panel with Michelle Gansle, Wrigley; Thomas Grayman, Viacom; Kristen Griffith, Clorox; and June WestHolland, Verizon. The following is my paraphrase of their comments. Ryan: How are you selling insights to the leadership team of your organization? Thomas: It’s a deep part of our heritage, with […]