How MR learns

  A few weeks back I succumbed to the temptation to make a prediction about MR in 2016, as dumb a tradition as there is and one that I have pilloried in the past. I wrote, ”Both buyers and suppliers will be emphasizing research fundamentals in their hiring and training programs.” Reactions like “wishful thinking” […]

POV: Will Big Data Disrupt Marketing Research?

There’s been an ongoing popular debate among insights professionals regarding the utilization of behavioral data (BIG DATA) as a surrogate for or even a disruptor of traditional market research. The disruption argument gets the headlines, but it strikes me that the more thoughtful discussion should be about how the two complement each other. Behavioral data […]

Why You Should Integrate Market Research and Big Data Analytics

Without a clear perception of customer motivations and demands, organizations cannot successfully market products or services to target audiences. A digital footprint is left behind everywhere users go. Every cell phone interaction, website visit, social activity, search engine query and email is gathered, analyzed and saved resulting in large amounts of data collected over time […]

MRII’s Executive Director Featured in “Alert!” Magazine

The Marketing Research Institute International’s executive director, Don Marek, was featured as the member spotlight in Marketing Research Association’s Alert! Magazine. The Marketing Research Association (MRA) is an industry partner and has supported the Marketing Research Institute International (MRII) since its inception in 1995. Don Marek, executive director of MRII, is an honorary lifetime member […]

MRII Announces Reg Baker as New Executive Director

St. Louis, MO – July 14, 2014. MRII is pleased to announce the appointment of Reg Baker as Executive Director of the Institute effective October 1, 2014. “Reg Baker brings a broad understanding of current trends in the market research industry and the challenges they present to market research educators. MRII is fortunate to have an industry […]

Is Your Business Part of The Mobile Marketing Revolution?

Have we reached the demise of the desktop computer; are more people relying on mobile phones and tablets to access the Internet? For years, this has been a prediction among experts in the tech industry and studies now confirm it. As connectivity has become increasingly available, marketplace and consumer behavior have drastically changed. Specifically, there […]

MRII is the Recipient of MRA’s Prestigious 2014 “Impact Award”

The Marketing Research Institute International (MRII) was awarded Marketing Research Association’s prestigious 2014 “Impact Award” at the Marketing Research Association’s Insight & Strategy Conference in Chicago. Each year the Marketing Research Association (MRA) seeks an active market research individual, team, or organization that has generated a positive impact on the market research industry by demonstrating […]