Behavioral Economics: Three Tips to Better Questionnaires

By now everyone knows that the curiosity of two Israeli psychologists – Daniel Kahnemann and Amos Tersky – about how people make decisions spawned an entirely new discipline: behavioral economics. Behavioral economics recognzes that we are not rational beings; we are influenced by irrelevant things and make inefficient decisions. Marketing research, being a study of […]

Where you’ll see us in 2017

Each year, MRII and the University Georgia exhibit at conferences around the world. We always enjoy meeting up with old friends and making new ones. So please stop by. Here’s where you can find us in the first half of 2017.

Jon Last succeeds Lisa Courtade as President of MRII Board

ANN ARBOR, MI, January 10, 2017 — The Board of the Market Research Institute International (MRII) has elected Jon Last, Founder and President of  Sports and Leisure Research Group, as Board President for 2017. He succeeds Lisa Courtade, Merck’s Executive Director, Global Customer and Brand Insights, who now becomes Immediate Past President. The Board also […]

DIY survey research

I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using word processors – not software like Microsoft Word but hardware like the Wang OIS, a dedicated system for timeshared word processing. Researchers would handwrite their reports and give them to […]

The importance of the screener

As I think back to the topics we have covered in recent months regarding research quality, I recall what you might expect. Mobile design considerations. Panel partnership and sourcing. Automating in-survey checks. Reviewing and coding open ends. Bayesian techniques for identifying outliers. But what I haven’t seen enough about, or maybe anything about, is how […]

Big Data’s Impact on MR: Synergy vs. Substitute

In the never ending conga-line of purported shiny new methodologies purported to relegate traditional marketing research to the scrap heap, “big data” has certainly captured its share of attention in recent years.   There’s been an ongoing popular debate among insights professionals regarding the utilization of behavioral data (BIG DATA) as a surrogate for or even […]

Reminder: Every day is filled with innovation

The Market Research industry is constantly looking to improve through innovation. Research clients’ RFP’s specify a preference for innovative approaches and Research Agencies promote their latest techniques as innovative ways to discover market insights. But, underlying all of this there is the sense that we are not really innovative enough. I think the benefits of […]