A New “Golden Age” for Customer Segmentation?

I still remember my first time. Some 25 years ago as a young marketing executive at the PGA of America, I hypothesized that profiling golfers by simply looking at behavioral metrics like annual rounds of golf played, wasn’t helping us to capture their emotional connection to the game that could potentially trigger more resonant marketing […]

3 Golden Questions to Determine “Fit for Purpose”: Choosing the Right Data Collection Method for the Problem

Last week, UGA/MRII updated its Principles of Market Research (PoMR) online course with a revised module on data-collection methods, authored by Pete Cape, the global knowledge director of SSI. In support of the course, yesterday ESOMAR sponsored a 1-hour webinar presented by Pete. Pete began by revisiting the origin of an old quote, from Abraham […]

ESOMAR and GRBN on Online Research

I wear several different hats including that of a consultant to the ESOMAR Professional Standards Committee. In that capacity I work with teams charged with developing guidance on the ethical and legal issues researchers confront when working with different research methods. In 2015 ESOMAR joined with the Global Research Business Network (GRBN) to develop a […]

IIeX Healthcare 2016: Innovation Quicksand

Lisa Courtade, Head, Global Customer Brand Insights at Merck & Co. and President of MRII, chaired a plenary panel titled, “Innovation Quicksand in Healthcare, “ at the recent IIeX Health 2016 Conference in Philadelphia. Panelists were Charlotte Sibley and Bart Weiner, healthcare industry icons and also MRII Board members. Lisa began by sharing several slides […]

The future of Surveys

Earlier this year I wrote a very short piece on this topic for the Australian Market & Social Research Society (AMSRS) publication, Research News. Unfortunately, access to the journal is restricted to AMSRS members but they have agreed to let me share my article on this blog. You can download it here. Any one interested […]

The UK polling report’s message to MR

Last week the group investigating the failure of polls to accurately predict the 2015 British election released its final report. You can read about it on ResearchLive and download the report here. As expected, the report points to unrepresentative samples as the main culprit. And, as I wrote in a previous blog post, there are […]

Making sense of big data

Yesterday morning I heard Bob Groves speak at the StatCan conference. His talk was titled, “Towards a Quality Framework for Blends of Designed and Organic Data.” Or, more simply put, survey data and big data. For those who may not know him, Bob has been our most significant evangelist of the total survey error (TSE) […]

Big data in official statistics

I am at a conference in Gatineau, Quebec (just across the river from Ottawa), which is all about big data and official statistics. It is heavily attended by people from national statistical institutes (e.g. US Census, Statistic Netherlands, and Statistics Canada who organized the event) from around the world, all of them eager to find […]