IIeX Healthcare 2016: Innovation Quicksand

Lisa Courtade, Head, Global Customer Brand Insights at Merck & Co. and President of MRII, chaired a plenary panel titled, “Innovation Quicksand in Healthcare, “ at the recent IIeX Health 2016 Conference in Philadelphia. Panelists were Charlotte Sibley and Bart Weiner, healthcare industry icons and also MRII Board members. Lisa began by sharing several slides […]

The future of Surveys

Earlier this year I wrote a very short piece on this topic for the Australian Market & Social Research Society (AMSRS) publication, Research News. Unfortunately, access to the journal is restricted to AMSRS members but they have agreed to let me share my article on this blog. You can download it here. Any one interested […]

The UK polling report’s message to MR

Last week the group investigating the failure of polls to accurately predict the 2015 British election released its final report. You can read about it on ResearchLive and download the report here. As expected, the report points to unrepresentative samples as the main culprit. And, as I wrote in a previous blog post, there are […]