Big Data’s Impact on MR: Synergy vs. Substitute

In the never ending conga-line of purported shiny new methodologies purported to relegate traditional marketing research to the scrap heap, “big data” has certainly captured its share of attention in recent years.   There’s been an ongoing popular debate among insights professionals regarding the utilization of behavioral data (BIG DATA) as a surrogate for or even […]

Reminder: Every day is filled with innovation

The Market Research industry is constantly looking to improve through innovation. Research clients’ RFP’s specify a preference for innovative approaches and Research Agencies promote their latest techniques as innovative ways to discover market insights. But, underlying all of this there is the sense that we are not really innovative enough. I think the benefits of […]

It’s the sampling, stupid! (Part 3)

In two previous posts I commented on the difficulties that pollsters face getting representative samples regardless of the methodology they choose. Those difficulties vary depending on the broad approach to sampling (probability vs. nonprobability), but in all cases it takes a deep knowledge of the target population, a science-based approach, and a little luck to […]

It’s the sampling, stupid! (Part 1)

The folks over at Pew have put up a blog post of sorts that that starts what will no doubt be a long, torturous, and, if recent history is any guide, ultimately forgettable series of investigations aimed at trying to determine why, once again, the polls were wrong. The Pew post lays out three potential […]