What does Respondent Engagement Really Mean?

This is the second in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. I’ve noticed several recent publications have referred to “respondent engagement” as an alternative phrase for “getting people to cooperate with survey invitations.”  Over the years, I’ve investigated other literature streams and found that from a […]

Respondent Engagement: Boosting Survey Satisfaction and Participation

Numerous industry groups have reported that the levels of respondent cooperation and response rates have been dropping over the past 20 years.  Phone surveys have an average answer rate of less than 8% and of those, less than 4% agree to participate.  In the early 2000s Web-based panels produced average response rates of around 48%, […]