Engagement Gamification: How to Play the Game

This is the sixth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll look at how games are introduced in the context of an online survey.  As we’ve mentioned in the past, the best game is one […]

Engagement through Environment Interaction Gamification

This is the fifth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll be looking at several specific types of tests designed to increase the level of focus and attention to the survey process.  Continuing with the […]

What is Gamification?

This is the third in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. The phrase “gamification” first emerged around the turn of the century and is generally credited to British game creator Nick Pelling.  As online gaming platforms began to appear, such as massively multiplayer online role-playing games […]

What does Respondent Engagement Really Mean?

This is the second in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. I’ve noticed several recent publications have referred to “respondent engagement” as an alternative phrase for “getting people to cooperate with survey invitations.”  Over the years, I’ve investigated other literature streams and found that from a […]

Respondent Engagement: Boosting Survey Satisfaction and Participation

Numerous industry groups have reported that the levels of respondent cooperation and response rates have been dropping over the past 20 years.  Phone surveys have an average answer rate of less than 8% and of those, less than 4% agree to participate.  In the early 2000s Web-based panels produced average response rates of around 48%, […]