The importance of the screener

As I think back to the topics we have covered in recent months regarding research quality, I recall what you might expect. Mobile design considerations. Panel partnership and sourcing. Automating in-survey checks. Reviewing and coding open ends. Bayesian techniques for identifying outliers. But what I haven’t seen enough about, or maybe anything about, is how […]

Survey Design Improvements Are the Key to Better, Faster, Cheaper

Better, cheaper, faster.  That’s what buyers want from sellers.  And guess what?  It’s what sellers want from buyers.  Here’s the catch… These shared objectives are inextricably linked by the survey instrument.  Because there is a third partner in this relationship that is often ignored – the survey taker.  If buyers want better, cheaper, faster data, […]