Online survey engagement is an oxymoron

My MRII colleague, Bill MacElroy, has put up a number of blog posts here over the last couple of months that explore recent thinking within MR about respondent engagement. It comes on the heels of the GRIT CPR REPORT (no, not that kind of CPR, although the metaphor may be apt) which is mostly a […]

Where you’ll see us in 2017

Each year, MRII and the University Georgia exhibit at conferences around the world. We always enjoy meeting up with old friends and making new ones. So please stop by. Here’s where you can find us in the first half of 2017.

Is “good enough” good enough?

The first time I heard the phrase “good enough” used in an MR context was probably 15 years or so ago at an SPSS event in Montreal. Tony Cowling, then Chairman at TNS, used it to describe how online panels might be used to look for signals from the marketplace that something was afoot and […]

Jon Last succeeds Lisa Courtade as President of MRII Board

ANN ARBOR, MI, January 10, 2017 — The Board of the Market Research Institute International (MRII) has elected Jon Last, Founder and President of  Sports and Leisure Research Group, as Board President for 2017. He succeeds Lisa Courtade, Merck’s Executive Director, Global Customer and Brand Insights, who now becomes Immediate Past President. The Board also […]

It’s the sampling, stupid! (Part 3)

In two previous posts I commented on the difficulties that pollsters face getting representative samples regardless of the methodology they choose. Those difficulties vary depending on the broad approach to sampling (probability vs. nonprobability), but in all cases it takes a deep knowledge of the target population, a science-based approach, and a little luck to […]