Multi-Generational Leadership

According to Bureau of Labor Statistics, in 2015 the U.S. workforce was balanced across three working generations who are nearly at parity.  This has created an interesting moment of parity as Millennials slowly rise to dominate the workplace. While our company is focused on studying youth, we do a fair amount of workplace consulting and […]

Industry Expertise Matters When Delivering Insights vs. Data

I can still recall my frustration in receiving countless emails and voicemails during my years as a client-side marketing researcher in the sports, media and leisure industries.  The pitches all took on a familiar and uninformed tone.  They thought that our company sounded really cool…and they were a “great” marketing research company that could deploy […]

Is “good enough” good enough?

The first time I heard the phrase “good enough” used in an MR context was probably 15 years or so ago at an SPSS event in Montreal. Tony Cowling, then Chairman at TNS, used it to describe how online panels might be used to look for signals from the marketplace that something was afoot and […]