What is Gamification?

This is the third in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. The phrase “gamification” first emerged around the turn of the century and is generally credited to British game creator Nick Pelling.  As online gaming platforms began to appear, such as massively multiplayer online role-playing games […]

What does Respondent Engagement Really Mean?

This is the second in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. I’ve noticed several recent publications have referred to “respondent engagement” as an alternative phrase for “getting people to cooperate with survey invitations.”  Over the years, I’ve investigated other literature streams and found that from a […]

Respondent Engagement: Boosting Survey Satisfaction and Participation

Numerous industry groups have reported that the levels of respondent cooperation and response rates have been dropping over the past 20 years.  Phone surveys have an average answer rate of less than 8% and of those, less than 4% agree to participate.  In the early 2000s Web-based panels produced average response rates of around 48%, […]

Industry Expertise Matters When Delivering Insights vs. Data

I can still recall my frustration in receiving countless emails and voicemails during my years as a client-side marketing researcher in the sports, media and leisure industries.  The pitches all took on a familiar and uninformed tone.  They thought that our company sounded really cool…and they were a “great” marketing research company that could deploy […]

Mobile Research…Evolution or Revolution?

According to change management theory (Burke, 2014) the nature of change can be either evolutionary or revolutionary. Evolutionary change consists of incremental changes and doesn’t necessarily change the whole structure or system. Revolutionary change is more radical and is often described as a jolt to the entire system. The marketing research industry is constantly experiencing […]

Is “good enough” good enough?

The first time I heard the phrase “good enough” used in an MR context was probably 15 years or so ago at an SPSS event in Montreal. Tony Cowling, then Chairman at TNS, used it to describe how online panels might be used to look for signals from the marketplace that something was afoot and […]

DIY survey research

I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using word processors – not software like Microsoft Word but hardware like the Wang OIS, a dedicated system for timeshared word processing. Researchers would handwrite their reports and give them to […]