Moments that Matter: Digital Twists to Classic Rituals as People Go Mobile

At IIEX NA today, Greta Baisch and Yini Guo, consumer insights researchers with Facebook, discussed how a million people record a mobile moment on Facebook and Instagram “every breath” (3-5 seconds). Differentiating between everyday moments, once-a-year moments, major moments, and once-in-a-lifetime moments. The team leveraged Facebook posts for life event updates in the UK, FR, […]

Global Call to Action on Mobile Experience

At IIEX NA, Leonard Murphy moderated a discussion with Melanie Courtright of Research Now and Frank Kelly of Lightspeed on improving the mobile experience for research participants. “Ten years in, mobile experience is still an issue,” Lenny said. I’ve paraphrased the commentary below. Melanie: Mary Meeker’s Internet Trends Report showed that smartphones are leveling off, […]

Mobile Research…Evolution or Revolution?

According to change management theory (Burke, 2014) the nature of change can be either evolutionary or revolutionary. Evolutionary change consists of incremental changes and doesn’t necessarily change the whole structure or system. Revolutionary change is more radical and is often described as a jolt to the entire system. The marketing research industry is constantly experiencing […]

From the customer’s perspective . . .

“But they were in some of my worse stores. We were shorthanded and the shelves were low on inventory. Why didn’t you let me pick the stores?” These were the exact words of the COO at a major retailer as I reported on a recent mobile shop along. All he could see was how poorly […]

Survey Design Improvements Are the Key to Better, Faster, Cheaper

Better, cheaper, faster.  That’s what buyers want from sellers.  And guess what?  It’s what sellers want from buyers.  Here’s the catch… These shared objectives are inextricably linked by the survey instrument.  Because there is a third partner in this relationship that is often ignored – the survey taker.  If buyers want better, cheaper, faster data, […]

The real value of mobile for MR

Yesterday I bemoaned the MR industry’s bemoaning of the slow uptake of what we used to call “pure mobile” applications. It occurred to me after posting that I had not mentioned arguably the biggest benefit of mobile for MR: it makes a huge portion of the world that has long been unreachable reachable, and without […]