96% of Americans are not shopping online

A week or so ago my email included news of a new study breathlessly announcing, “96 percent of Americans are shopping online.” That number struck me as high since the very idea that 96% of Americans even use the Internet sounded like a stretch. So I asked Google, “How many Americans use the Internet?” First […]

IIeX Healthcare 2016: Innovation Quicksand

Lisa Courtade, Head, Global Customer Brand Insights at Merck & Co. and President of MRII, chaired a plenary panel titled, “Innovation Quicksand in Healthcare, “ at the recent IIeX Health 2016 Conference in Philadelphia. Panelists were Charlotte Sibley and Bart Weiner, healthcare industry icons and also MRII Board members. Lisa began by sharing several slides […]

How MR learns

  A few weeks back I succumbed to the temptation to make a prediction about MR in 2016, as dumb a tradition as there is and one that I have pilloried in the past. I wrote, ”Both buyers and suppliers will be emphasizing research fundamentals in their hiring and training programs.” Reactions like “wishful thinking” […]