Engagement through Environment Interaction Gamification

This is the fifth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll be looking at several specific types of tests designed to increase the level of focus and attention to the survey process.  Continuing with the […]

What is Gamification?

This is the third in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. The phrase “gamification” first emerged around the turn of the century and is generally credited to British game creator Nick Pelling.  As online gaming platforms began to appear, such as massively multiplayer online role-playing games […]

Respondent Engagement: Boosting Survey Satisfaction and Participation

Numerous industry groups have reported that the levels of respondent cooperation and response rates have been dropping over the past 20 years.  Phone surveys have an average answer rate of less than 8% and of those, less than 4% agree to participate.  In the early 2000s Web-based panels produced average response rates of around 48%, […]

The importance of the screener

As I think back to the topics we have covered in recent months regarding research quality, I recall what you might expect. Mobile design considerations. Panel partnership and sourcing. Automating in-survey checks. Reviewing and coding open ends. Bayesian techniques for identifying outliers. But what I haven’t seen enough about, or maybe anything about, is how […]

It’s the sampling, stupid! (Part 3)

In two previous posts I commented on the difficulties that pollsters face getting representative samples regardless of the methodology they choose. Those difficulties vary depending on the broad approach to sampling (probability vs. nonprobability), but in all cases it takes a deep knowledge of the target population, a science-based approach, and a little luck to […]

96% of Americans are not shopping online

A week or so ago my email included news of a new study breathlessly announcing, “96 percent of Americans are shopping online.” That number struck me as high since the very idea that 96% of Americans even use the Internet sounded like a stretch. So I asked Google, “How many Americans use the Internet?” First […]