Behavioral Economics: Three Tips to Better Questionnaires

By now everyone knows that the curiosity of two Israeli psychologists – Daniel Kahnemann and Amos Tersky – about how people make decisions spawned an entirely new discipline: behavioral economics. Behavioral economics recognzes that we are not rational beings; we are influenced by irrelevant things and make inefficient decisions. Marketing research, being a study of […]

Survey Design Improvements Are the Key to Better, Faster, Cheaper

Better, cheaper, faster.  That’s what buyers want from sellers.  And guess what?  It’s what sellers want from buyers.  Here’s the catch… These shared objectives are inextricably linked by the survey instrument.  Because there is a third partner in this relationship that is often ignored – the survey taker.  If buyers want better, cheaper, faster data, […]