Engagement through Environment Interaction Gamification

This is the fifth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll be looking at several specific types of tests designed to increase the level of focus and attention to the survey process.  Continuing with the […]

How Much Cash Incentive Do You Need to Offer?

This is the fourth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. Over the years there have been myriad papers published on the topic of incentives as a lever to increase respondent engagement.  Recently the GRIT CPR (Consumer Participation in Research) Study (published in March of 2017), showed findings […]

Moments that Matter: Digital Twists to Classic Rituals as People Go Mobile

At IIEX NA today, Greta Baisch and Yini Guo, consumer insights researchers with Facebook, discussed how a million people record a mobile moment on Facebook and Instagram “every breath” (3-5 seconds). Differentiating between everyday moments, once-a-year moments, major moments, and once-in-a-lifetime moments. The team leveraged Facebook posts for life event updates in the UK, FR, […]

What is Gamification?

This is the third in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. The phrase “gamification” first emerged around the turn of the century and is generally credited to British game creator Nick Pelling.  As online gaming platforms began to appear, such as massively multiplayer online role-playing games […]

What does Respondent Engagement Really Mean?

This is the second in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. I’ve noticed several recent publications have referred to “respondent engagement” as an alternative phrase for “getting people to cooperate with survey invitations.”  Over the years, I’ve investigated other literature streams and found that from a […]

Respondent Engagement: Boosting Survey Satisfaction and Participation

Numerous industry groups have reported that the levels of respondent cooperation and response rates have been dropping over the past 20 years.  Phone surveys have an average answer rate of less than 8% and of those, less than 4% agree to participate.  In the early 2000s Web-based panels produced average response rates of around 48%, […]

DIY survey research

I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using word processors – not software like Microsoft Word but hardware like the Wang OIS, a dedicated system for timeshared word processing. Researchers would handwrite their reports and give them to […]