3 Golden Questions to Determine “Fit for Purpose”: Choosing the Right Data Collection Method for the Problem

Last week, UGA/MRII updated its Principles of Market Research (PoMR) online course with a revised module on data-collection methods, authored by Pete Cape, the global knowledge director of SSI. In support of the course, yesterday ESOMAR sponsored a 1-hour webinar presented by Pete. Pete began by revisiting the origin of an old quote, from Abraham […]