MRII and the University of Georgia release updated version of the Principles of Market Research
ANN ARBOR, MI, July 8, 2016 — Contemporary market researchers now have more ways to collect data than ever before. A just-released module on data collection within both the Principles of Market Research and the Principles of Pharmaceutical Market Research online courses recognizes both the opportunities and the challenges this presents. The new module sorts out the strengths and weaknesses of various data collection methods and guides the learner through a process designed to match the data collection method to the client’s business problem.
The revised module was developed by Pete Cape, Global Knowledge Director at Survey Sampling International and a widely recognized expert on new data collection methods. Pete will be presenting some material from the new module in an ESOMAR webinar on Tuesday, July 12. You can register here.
PMRG and MRII to Study the Career Impact of Introducing Innovative Techniques in Healthcare Market Research
Minneola, FL, May 5, 2016 — Pharmaceutical Marketing Research Group (PMRG) Executive Director Stephanie Reynders has announced a new partnership with the Marketing Research Institute International (MRII) designed to learn more about how the introduction of new research techniques impacts the careers of research practitioners. The announcement was made at PMRG’s just concluded CONNECT conference at National Harbor, MD.
This new study will be based on earlier work first presented at last year’s Marketing Research Association’s Corporate Researcher Conference. That study focused on client and supplier use of and attitudes toward 34 different research techniques. It also asked practitioners how introducing a specific innovation affected their careers.
PMRG and MRII plan to expand the study into the healthcare industry to understand the specific challenges and opportunities of healthcare research practitioners as they seek to introduce new research techniques into their work. PMRG and MRII will use the research to improve and enhance their educational programs and offerings. Results will be released to the general public at the 2016 PMRG Fall Institute in Cherry Hill, NJ.
Founded in 1961 as a not for profit association, the Pharmaceutical Marketing Research Group is the premiere global community for healthcare marketing research professionals. The community allows for healthcare marketing researchers to learn, interact and thrive. PMRG upholds three key pillars:
Community – Bringing together people who are dedicated to evolving our relevancy and reach
Advocacy – Increasing the prestige of the profession and ensuring our ability to do research in a changing environment
Advancement – Empowering our members with information and professional development
A nonprofit organization founded in 1996 by a consortium of industry leaders, the Marketing Research Institute International offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. Through a unique partnership with the University of Georgia, MRII offers the The Principles of Market Research, The Principles of Mobile Market Research and The Principles of Pharmaceutical Market Research .
Over 8000 practitioners from 104 countries have taken one of our courses.
For more information
Stephanie Reynders, PMRG
The April edition of the MRII Newsletter is out.
Posted: April 5, 2016
You can download it here.
Lisa Courtade elected MRII Board President for 2016.
Posted February 15, 2015
At it’s December meeting the Board of the Marketing Research Institute International (MRII) has elected Lisa Courtade, Merck’s Executive Director, Global Customer and Brand Insights, as Board President for 2016. She succeeds Wayne McCullough, Director of the Office for Health Equity and Inclusion at the University of Michigan Health System, who now becomes Immediate Past President.
The Board also elected Jon Last, President at Sports and Leisure Research Group, as President-Elect and Bart Weiner, principal at BW Consulting, as Treasurer.
“This is a time of dramatic change in the market research industry,” said Courtade. “The combined need to educate current researchers about new methods and school new entrants in the principles and practices of market research is critical to ensuring the continued relevance and impact of marketing research across industries. I look forward to working with our talented Board Members and our partners at the University of Georgia to continue to provide industry-leading online market research education programs.”
The MRII Board also elected five new members: Susan Frede (Lightspeed GMI), Kathy Millich (IBM), Jeffrey Hunter (Market Framework), Paul Hunter (dunhumby and Miami University), and Shelly Ray (MMR Research Associates). They replace retiring Board members Gunilla Broadbent (GB Global Positioning), Michelle Elster (Rabin Research), Carol Galvin (IBM), Ed Sugar (Interviewing Service of America), and Jeffrey Welch (Zylun Insights).
Look for us at these conferences in the months ahead.
|ESOMAR Congress||Sep 18-22||New Orleans, LA|
|MRA Corporate Researchers||Sep 26-28||San Francisco, CA|
|AMA Annual||Oct 5-7||Orlando, FL|
|IIR/The Market Research Event||Oct 17-20||Boca Raton, FL|
|CASRO Annual||Oct 25-27||Park City, UT|
|AMA/UGA ASMR||Nov 7-11||Atlanta, GA|
|PBIRG||May 20-24, 2017||Chicago, IL|
The Fall edition of the MRII Newsletter is out.
Posted: September 19, 2015
You can download a copy here.