The April edition of the MRII Newsletter is out. 

Posted: April 5, 2016

You can download it here.

Lisa Courtade elected MRII Board President for 2016.

Posted February 15, 2015

At it’s December meeting the Board of the Marketing Research Institute International (MRII) has elected Lisa Courtade, Merck’s Executive Director, Global Customer and Brand Insights, as Board President for 2016. She succeeds Wayne McCullough, Director of the Office for Health Equity and Inclusion at the University of Michigan Health System, who now becomes Immediate Past President.

The Board also elected Jon Last, President at Sports and Leisure Research Group, as President-Elect and Bart Weiner, principal at BW Consulting, as Treasurer.

“This is a time of dramatic change in the market research industry,” said Courtade. “The combined need to educate current researchers about new methods and school new entrants in the principles and practices of market research is critical to ensuring the continued relevance and impact of marketing research across industries. I look forward to working with our talented Board Members and our partners at the University of Georgia to continue to provide industry-leading online market research education programs.”

The MRII Board also elected five new members: Susan Frede (Lightspeed GMI), Kathy Millich (IBM), Jeffrey Hunter (Market Framework), Paul Hunter (dunhumby and Miami University), and Shelly Ray (MMR Research Associates). They replace retiring Board members Gunilla Broadbent (GB Global Positioning), Michelle Elster (Rabin Research), Carol Galvin (IBM), Ed Sugar (Interviewing Service of America), and Jeffrey Welch (Zylun Insights).

Look for us at these conferences in the months ahead.

PMRGMay 1-3Baltimore, MD
PBIRGMay 15-17Boca Raton, FL
ESOMAR APACMay 17-19Tokyo, Japan
MRA Insights & StrategiesMay 18-20New Orleans, LA
MRIA NationalJun 1-3Montreal, Que
IIeX North AmericaJun 13-15Atlanta, GA
ESOMAR CongressSep 18-22New Orleans, LA
MRA Corporate ResearchersSep 26-28San Francisco, CA
AMA AnnualOct 5-7Orlando, FL
CASRO AnnualOct 25-27Park City, UT
AMA/UGA ASMRNov 7-11Atlanta, GA
PBIRGMay 20-24, 2017Chicago, IL

The Fall edition of the MRII Newsletter is out.

Posted: September 19, 2015

You can download a copy here.