Over the last several years the Pew Research Center has emerged as a valuable source of methodological research. Their new report, “What Low Response Rates Mean for Telephone Surveys,” is an especially interesting read with both good and bad news. If you do phone surveys, it’s a must read.
My only critique of the report is that it is primarily focused on the reliability of phone surveys for those substantive issues with which Pew is mostly concerned – political engagement and related activities, although they often venture in a wide range of social and economic issues. But that is understandable.
It’s a shame that we don’t see similar rigor, openness, and sharing from the MR sector. Mostly we see promotion and tend to take it with understandable caution.
Reg Baker is Executive Director of MRII.