What graduates are saying . . .
“The Principles of Market Research provided me with important additions to my market research tool box.” — Georg Neuschütz, General Motors Europe AG, Switzerland
“The material was very relevant to the changing market research industry.” — Aimee Kerstetter, TNS North America, USA
“This course should be a prerequisite for all individuals, especially those working in research and client servicing roles.” — Ross Wahid, Senior Manager DNA Marketing Research, Saudi Arabia
“Everything is presented in manageable portions. The self-tests are brilliant motivators. The human support from my faculty mentor has been first-class.” — Jim Bruce, Customers for Life, Limited, Ireland
“I earn more money and my tasks have become more interesting and challenging by far. I am now considered a real market researcher.” — Marcus Schleiffelder, PSYMA International Medical Marketing Research GmbH, Germany
“The Principles of Market Research helped me broaden my focus by going back to principles that may fade from daily consciousness when working in a specialized research field.” — David Gibson, InterMedia Survey Institute, Washington, D.C., USA
“The course gave me a good basic grasp of market research concepts and the ability to more fluently speak the market research language.” — Nancy Forbes, Market Intelligence Program Manager, International IT Company, USA
“All you need to know about MR combined in one place.” — Alenka Bućan, Slovenia
What companies are saying . . .
“The flexibility of the program works well for our employees and for management. It’s a great tool that you should consider for your organization.” — Mary P. Klupp, Director, Global Consumer Insights, Ford Motor Company
“The Principles of Market Research is a development program is a highly effective tool both for those at the start of their career journey or making a career switch to MR, and for those who are in a sales or marketing role but want to improve their insight/data-driven decision-making capabilities. — Elys Roberts, CEO, Ipsos Marketing Practices
The Principles of Market Research has been beneficial to many of our employees for the last 17 years. It provides a great foundation for aspiring researchers or anyone remotely involved in the Market Research industry. We highly recommend this program. –- Lisa Weaver, SVP, MaritzCX
“The Principles of Market Research is one of the most accessible and respected educational programs in the industry. We will continue to encourage our employees to participate because it makes them better researchers for themselves, 20|20 and our clients.” — Jim Bryson, President, 20|20 Research
What industry leaders are saying . . .
“For the past 20 years, the Principles of Market Research course has equipped researchers with the skills they need to conduct high quality research and succeed in their careers. The course is comprehensive and up to date. Uniquely, course graduates earn an exemption for the qualifying exam when they apply to attain Professional Researcher Certification (PRC), the industry’s premier designation of researcher performance.” — David Almy, CEO, Insights Association
“ESOMAR is proud to be a long-time supporter of the Principles courses, and is honored to contribute to keeping these courses at the forefront of research. As the research industry continuously transforms itself with the adoption of new methods and data sources, a solid foundation in the principles that distinguish good research from bad research is more important than ever, for new entrants and veterans alike. — Finn Raben, Director General, ESOMAR