Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week. Six out of ten respondents (59%) said it was very or completely likely they would still be working in market research a year from […]
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they had before or to use a […]
There has been a good deal of handwringing of late in the NewMR social media bubble about the Cambridge Analytica/Facebook imbroglio and its implications for MR. (If you don’t know what I’m talking about do some googling.) The general issue at play is one that the ESOMAR Professional Standards Committee (PSC) has been wrestling with […]
More than three quarters of respondents (79%) said they have the opportunity to do their best at work most of the time or all of the time. Recognition of good work and opportunities to learn and grown seemed to go hand in hand with each other. Respondents who had a chance to learn and grow […]
Almost half (47%) of researchers surveyed on behalf of the MRII were very or completely satisfied with their job overall. Of those who ended up in market research via taking as a first job and stayed, 23% were very or completely satisfied with their job vs. 51% of all other respondents. The majority of respondents […]
Three quarters (74%) of all researchers on the supplier side felt market research was very or extremely important to the success of organizations in general. Attitudes about the importance of the role of research did not vary significantly by corporate researchers vs. suppliers: 74% of supplier researchers felt market research was very or extremely important […]
ANN ARBOR, MI, January 23 – The Market Research Institute International (MRII) today announced that Reg Baker, its executive director, intends to retire by the end of 2018. The Board has formed a committee to direct the search for a new executive director. The committee will include MRII board members Dan Coates, Jeffrey Henning, Jon […]
ANN ARBOR, MI, January 10, 2018 — The Board of the Market Research Institute International (MRII) has elected Jeffrey Henning, founder and president of Researchscape International, as Board President for 2018. He succeeds Jon Last, founder and president at Sports and Leisure Research Group, who now becomes Immediate Past President. The Board also elected Dan Coates, […]
When asked what they like about working in marketing research, more people mentioned the variety of work, like taking part in different projects and learning about new topics every week. They also find it interesting analyzing a company’s business and identifying trends in what people are doing. “People” was the most mentioned word not in […]
A third of respondents to the MRII survey on career satisfaction took market research as their first job and just stayed, while another quarter had planned to go into market research while in college. Others either transferred to market research from another position in the same company (10%) or assumed responsibility for market research when […]