At IIeX North America in Austin, Stephen Thompson of Recollective, Tiffany Ng of Experian, and Holly O’Neill of Talking Business LLC shared five key success factors for Experian’s online community, voicesHUB, now going on its tenth year. Holly O’Neill was instrumental in convincing Experian to start the community in 2010, in order to “to hold […]
This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]
Often we’re asked to test ideas, claims, brand names, slogans, product packaging, etc. Sometimes it’s just a few, and sometimes 100 or more! If it’s just A vs. B, a simple choice question suffices: “Which do you prefer, A or B?” To test five different ideas, sometimes a ranking question does the trick: “Please rank […]
Meet Melanie Courtright, the new EVP of Research Science & Data Strategy at Dynata, and the MRII Board President-Elect.
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, three speakers shared case studies about real and virtual intercepts. Jill Matthews of Bright Cactus needed to do new product testing with bodybuilders, and found the best way to reach them was to interview them at bodybuilding competitions. Some […]
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, Jodie McInerney and Sandip Narang of Burke discussed how they applied agile techniques to in-person research. Their client, a cat litter brand team, needed a new strategic innovation to drive brand share – and gave Burke five weeks to […]
At the 10th Annual MSMR Insights Conference in Arlington, Texas, Casey Bernard of Nimble MR presented on using the power of podcasts for research. Half of US homes are podcast fans. Approximately 30 companies in the S&P 500 are using podcast for internal communications. “In a sense, I’m painting something but I’m not holding the […]
How the trends impacting market research are beginning to define the future of market research and its evolution through technology.
At the Quirks Event in Chicago, Andrew Grenville of Maru / Matchbox shared research on research from his book The Insights Revolution: Questioning Everything. How we interact with each other keeps evolving. Andrew started in the industry doing face-to-face interviews with paper questionnaires, before adapting the questionnaires to phone research, then to the web, and […]
At the Quirks Event in Chicago, David Liss of Bleacher Report and Jillian Kramer of Ypulse discussed using a segmentation study to inform advertising and content development for B/R Kicks. While Bleacher Report aims to be the best combination of sports and sports culture for the next generation of sports fans, B/R Kicks focuses on […]