How to determine market research sampling size – in a valid way that will determine representativeness.
How To Determine Sample Size
All-New, Comprehensively Updated “Principles of Market Research” Course Launched by MRII & UGA
As of October 2019, nearly 9,000 market researchers in 104 countries have empowered their careers and organizations through courses offered by the University of Georgia and Market Research Institute International ATHENS, Georgia – OCTOBER 2, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched […]
7 Strategies for Showcasing the Impact of Insights
David Smith, Finn Raben, Adam Phillips, Reg Baker, and Vanessa Oshimam conducted depth interviews with industry leaders to better understand what we should be doing to showcase the value of our customer insights. At the ESOMAR Annual Congress in Amsterdam today, David provided seven strategies derived from these IDIs for how to ensure your customer […]
10 Rules for the New Leader in an Insights Organization
At the ESOMAR Annual Congress in Edinburgh today, Kajoli Tankha, a senior director in Microsoft’s insights group, shared her personal journey of taking on a new leadership position. “New jobs can be dangerous to your career! Almost half of executive transitions are regarded as failures, and four out five execs feel unprepared for their new […]
4 Types of Organizational Resilience
In a breakout session in Edinburgh today, in the lead up to the ESOMAR Annual Congress, Quentin Dunstan, the Organizational Resilience Market Development Manager at BSI, shared the results of BSI/Cranfield research on resilience. The traditional metaphor of organizational resilience was bouncing an egg off the pavement without breaking it. What do you have to […]
10 Tips For Conducting Global Market Research Successfully
Global market research is often much more complex than domestic research. Here are some expert tips and advice on how to run a successful global market research project.
MRII & UGA Launch 12th Principles Express Online Course, Focusing on Global Market Research
New course, “Global Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries ATHENS, Ga. – SEPTEMBER 4, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched a […]
Big Data: Predictions versus Insights?
How predictions versus insights help with big data and the secondary data wave of market research
Fundamental Principles Every Market Researcher Should Follow
This complimentary excerpt from the new Principles Express course, Ethical and Legal Issues in Market Research, authored by Adam Phillips, can help you navigate the labyrinth of privacy laws by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. The quality of research depends […]
MRII & UGA Launches 11th Principles Express Online Course, Covering Critical Ethical and Legal Issues in Market Research
New course, “Ethical and Legal Issues in Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries. ATHENS, Ga. – July 30, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing […]