At the ESOMAR Asia Pacific 2019 event in Macao, Finn Raben discussed the ESOMAR Foundation’s Making a Difference competition and introduced the winner of last year’s competition to share her case study. As background, the ESOMAR Foundation partners with NGOs to help them with research. This year, at the ESOMAR Annual Congress in Edinburgh, the […]
An in-depth discussion of the three main facets of market research: function, process, and profession.
New course, “Introduction to Market Research and the Research Process,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries MACAO – May 22, 2019 – At the ESOMAR Asia Pacific 2019 conference today, the Market Research Institute International, in cooperation […]
We’ve likely all been there. Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind […]
How any good market research design starts with an accurate problem definition in market research.
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile phones… They’re on their phones constantly.” Over 95% of […]
At IIEX North American in Austin last week, Marian Anderson, research director at Microsoft, and Zontziry Johnson, MR manager at Microsoft (and member of the MRII Board of Directors), presented an update on how Microsoft is transforming its insights function. “Microsoft’s Market Research team is undergoing a 3- to 5-year journey to change how we […]
At IIeX North America in Austin, Stephen Thompson of Recollective, Tiffany Ng of Experian, and Holly O’Neill of Talking Business LLC shared five key success factors for Experian’s online community, voicesHUB, now going on its tenth year. Holly O’Neill was instrumental in convincing Experian to start the community in 2010, in order to “to hold […]
This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]
Often we’re asked to test ideas, claims, brand names, slogans, product packaging, etc. Sometimes it’s just a few, and sometimes 100 or more! If it’s just A vs. B, a simple choice question suffices: “Which do you prefer, A or B?” To test five different ideas, sometimes a ranking question does the trick: “Please rank […]