Curiosity and the Cat: Bringing Agile Research to CLTs and Focus Groups

curious cat looking out window

At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, Jodie McInerney and Sandip Narang of Burke discussed how they applied agile techniques to in-person research. Their client, a cat litter brand team, needed a new strategic innovation to drive brand share – and gave Burke five weeks to […]

Future of Feedback: Rethinking How We Ask Questions

At the Quirks Event in Chicago, Andrew Grenville of Maru / Matchbox shared research on research from his book The Insights Revolution: Questioning Everything. How we interact with each other keeps evolving. Andrew started in the industry doing face-to-face interviews with paper questionnaires, before adapting the questionnaires to phone research, then to the web, and […]

What Marketers and Researchers Can Learn From Each Other

At the Quirks Event in Chicago, FocusVision’s Zoe Dowling, Ph.D., SVP research, and Dawn Colossi, CMO, shared their experiences over the past year coming at common problems from the perspectives of marketing and research. Dawn’s background was in backup and recovery technology before moving to MR software. At an earlier company, campaigns weren’t converting and […]

Finding and Evaluating the Right Qualitative Researcher

Finding and Evaluating the Right Qualitative Researcher

The new Principles Express online course Qualitative Market Research is perfect for novices looking for a solid background in how to conduct and evaluate qualitative research. Authored by Jeff Walkowski, a specialist in online qual and the principal of QualCore.com Inc., the course is offered by the University of Georgia and Market Research Institute International […]