As part of our survey of researchers, we asked them to give advice to young people about the research industry. The key messages were around learning, hard work, and accumulating experience. Researchers value their own opportunities to learn and grow, and “learning” was a key theme, mentioned by 10% of respondents. “Be prepared to learn […]
A common theme was “pay,” mentioned by 15% of respondents (half of whom used the phrase “better pay”): “Increase pay & benefits.” “The pay and the dress code.” “Better pay, faster innovation.” “The industry needs to pay a living wage and offer benefits. Make employees feel valued.” A related theme to pay was “benefits,” mentioned […]
Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see themselves still working in market research a year from […]
The market moves at a blazing rate, and insights are needed quickly to inform decisions. While deep-dive reports are still necessary, the need to quickly share data-driven findings in an easily-digestible format has led to the surge in popularity of data visualization tools in the last few years. Now valued at $4.5 billion, the global […]
Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week. Six out of ten respondents (59%) said it was very or completely likely they would still be working in market research a year from […]
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they had before or to use a […]
There has been a good deal of handwringing of late in the NewMR social media bubble about the Cambridge Analytica/Facebook imbroglio and its implications for MR. (If you don’t know what I’m talking about do some googling.) The general issue at play is one that the ESOMAR Professional Standards Committee (PSC) has been wrestling with […]
More than three quarters of respondents (79%) said they have the opportunity to do their best at work most of the time or all of the time. Recognition of good work and opportunities to learn and grown seemed to go hand in hand with each other. Respondents who had a chance to learn and grow […]
Almost half (47%) of researchers surveyed on behalf of the MRII were very or completely satisfied with their job overall. Of those who ended up in market research via taking as a first job and stayed, 23% were very or completely satisfied with their job vs. 51% of all other respondents. The majority of respondents […]
Three quarters (74%) of all researchers on the supplier side felt market research was very or extremely important to the success of organizations in general. Attitudes about the importance of the role of research did not vary significantly by corporate researchers vs. suppliers: 74% of supplier researchers felt market research was very or extremely important […]