Researchers’ Engagement at Work

More than three quarters of respondents (79%) said they have the opportunity to do their best at work most of the time or all of the time. Recognition of good work and opportunities to learn and grown seemed to go hand in hand with each other. Respondents who had a chance to learn and grow […]

Jeffrey Henning Elected President of the MRII Board of Directors

ANN ARBOR, MI, January 10, 2018 — The Board of the Market Research Institute International (MRII) has elected Jeffrey Henning, founder and president of Researchscape International, as Board President for 2018. He succeeds Jon Last, founder and president at Sports and Leisure Research Group, who now becomes Immediate Past President.  The Board also elected Dan Coates, […]

Likes and Dislikes about Being a Market Researcher

When asked what they like about working in marketing research, more people mentioned the variety of work, like taking part in different projects and learning about new topics every week. They also find it interesting analyzing a company’s business and identifying trends in what people are doing. “People” was the most mentioned word not in […]

Market Research Careers as Convenient Opportunities

A third of respondents to the MRII survey on career satisfaction took market research as their first job and just stayed, while another quarter had planned to go into market research while in college. Others either transferred to market research from another position in the same company (10%) or assumed responsibility for market research when […]

Survey-Experience Satisfaction Research

This is the ninth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. As we have discussed in previous posts, shorter, more entertaining surveys tend to be associated with greater participant satisfaction and willingness to respond to future survey invitations.  A common barrier to the goal of shorter surveys […]