Marjette Stark Elected President of Market Research Institute International (MRII) The Board of Directors of the Market Research Institute International (MRII) has announced that Marjette Stark will serve as President of the organization for 2022. Ms. Stark has served on the MRII Board of Directors since 2015. She has had a distinguished career in market […]
MRII and the University of Georgia Release Updated Version of Qualitative Market Research Course September 23, 2021 San Francisco – The Market Research Institute International, in conjunction with the University of Georgia, has expanded its Qualitative Market Research Principles Express course to incorporate timely topics such as usability research, creating moderator guides, new advances in […]
By Arundati Dandapani It is sometimes difficult to navigate the “alphabet soup” of certificates, certifications, and associations in the market research field. To help us understand this landscape in Canada, we are pleased to publish this post by Arundati Dandapani. If you are a marketing researcher in Canada, or doing business in research with a […]
As part of a new series of blog posts, MRII has asked leaders in the market research and insights profession to contribute articles in their areas of expertise. First up: Bryan Orme, CEO of Sawtooth software, shares his insights on the best ways to measure consumers’ willingness to pay for new products and services. Better […]
Insights Association Launches Insights Association Certificates In January 2021, the Insights Association released the Insights Association Certificates to encourage market research professionals to acquire standardized market research education based on the Market Research Core Body of Knowledge (MRCBOK™). What are Insights Association Certificates? The holder of an Insights Association Certificate (IAC) demonstrates an advanced level […]
By graduating from Principles of Market Research, you achieve recognition from employers and your professional colleagues as having mastered the Market Research Core Body of Knowledge (MRCBOK™)—the global consensus on the required fundamentals for research education.
MRII is pleased to announce the appointment of Stephen Kraus as Executive Director of the Institute, effective April 19, 2021.
Prestigious Award Covers Recipients’ Fees for Principles Express Courses SARASOTA, Florida – APRIL 01, 2021 – The Market Research Institute International announces that the application process for the first of 2021’s Reg Baker MRII Awards is now open. The popular awards program empowers market-research applicants three times per year by covering the fee for those […]
Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind. First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling. Secondly, there was a desire to develop a continuous […]
The key to an effective agile research strategy is understanding when — and when not — to use an agile methodology. Agile research is one tool among many that are available to researchers. Before we can think about where agile fits in processes and toolkits, we need to define the most basic delineation of research […]