Fundamental Principles Every Market Researcher Should Follow

This complimentary excerpt from the new Principles Express course, Ethical and Legal Issues in Market Research, authored by Adam Phillips, can help you navigate the labyrinth of privacy laws by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. The quality of research depends […]

MRII & UGA Launches 11th Principles Express Online Course, Covering Critical Ethical and Legal Issues in Market Research

New course, “Ethical and Legal Issues in Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries. ATHENS, GA – July 30, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing […]

The Role of Emotion in Customer Journeys

A common thread running through many of the presentations at last week’s Insights Associations NEXT conference was the role of emotion in understanding customer journeys. Anne Beall of Beall Research shared her firm’s research into how emotions affect a customer’s journey through purchase interest, repeat purchase, and brand advocacy. “Consumers don’t think their way through […]

10 Facts about the Research Industry, and 4 Myths Debunked

Ray Poynter presenting at ESOMAR APAC

At the ESOMAR Asia Pacific conference in Macao this week, Ray Poynter shared ten conclusions from two ESOMAR reports, Global Market Research 2018 and Global Prices Study 2018. Both reports are free to ESOMAR members. He also debunked four common myths. The facts: The research industry is growing and changing. Traditional qual and quant work […]

Using Voice Assistants to Conduct Qualitative Interviews

Amazon Echo, in a home

At the ESOMAR Asia-Pacific 2019 conference in Macao, Anne-Marie Moir described her proof of concept using voice assistants to conduct interviews. Anne-Marie owns the firm Consumer Behaviour in Melbourne and has been a qualitative researcher for 25 years. Her hypothesis is that “an AI powered voice tool is capable of eliciting a richer response than […]