How a Qualitative Research Screener assists in obtaining qualified participants for a market research study.
The Ultimate Qualitative Research Screener
10 Facts about the Research Industry, and 4 Myths Debunked
At the ESOMAR Asia Pacific conference in Macao this week, Ray Poynter shared ten conclusions from two ESOMAR reports, Global Market Research 2018 and Global Prices Study 2018. Both reports are free to ESOMAR members. He also debunked four common myths. The facts: The research industry is growing and changing. Traditional qual and quant work […]
Using Voice Assistants to Conduct Qualitative Interviews
At the ESOMAR Asia-Pacific 2019 conference in Macao, Anne-Marie Moir described her proof of concept using voice assistants to conduct interviews. Anne-Marie owns the firm Consumer Behaviour in Melbourne and has been a qualitative researcher for 25 years. Her hypothesis is that “an AI powered voice tool is capable of eliciting a richer response than […]
Storytelling that Inspires Action
At the ESOMAR Asia Pacific 2019 event in Macao, Finn Raben discussed the ESOMAR Foundation’s Making a Difference competition and introduced the winner of last year’s competition to share her case study. As background, the ESOMAR Foundation partners with NGOs to help them with research. This year, at the ESOMAR Annual Congress in Edinburgh, the […]
The Function, Process, and Profession of Market Research
An in-depth discussion of the three main facets of market research: function, process, and profession.
MRII & UGA Launch 10th Principles Express Online Course, on the Fundamentals of Effective Market Research
New course, “Introduction to Market Research and the Research Process,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries MACAO – May 22, 2019 – At the ESOMAR Asia Pacific 2019 conference today, the Market Research Institute International, in cooperation […]
Time to Reassess Customer Satisfaction Tracking
We’ve likely all been there. Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind […]
Good Market Research Starts with Accurate Problem Definition
How any good market research design starts with an accurate problem definition in market research.
Adapting Surveys to Generation Z
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile phones… They’re on their phones constantly.” Over 95% of […]
Transforming Market Researchers into Insights Professionals
At IIEX North American in Austin last week, Marian Anderson, research director at Microsoft, and Zontziry Johnson, MR manager at Microsoft (and member of the MRII Board of Directors), presented an update on how Microsoft is transforming its insights function. “Microsoft’s Market Research team is undergoing a 3- to 5-year journey to change how we […]