Answering Business Questions with Secondary Data

Optimize your use of secondary data, a critical source of insights that can transform your marketing strategy. Register now for the free new webinar, “Answering Business Questions with Secondary Data,” brought to you by a collaboration of Quirks Webinars, the University of Georgia, and Market Research Institute International (MRII). In just 1 hour, you’ll learn: 7 information trends every marketer should […]

Dan Coates Elected President of the MRII Board of Directors

SARASOTA, FL, January 10, 2019 — The Board of the Market Research Institute International (MRII) has elected Dan Coates, president and co-founder of Ypulse, Inc., as Board President for 2019. He succeeds Jeffrey Henning, chief research officer for Researchscape International, who becomes the new Executive Director. The Board also elected Melanie Courtright, executive vice president […]

Market Research Institute International and University of Georgia introduce two new Principles Express online courses

ANN ARBOR, Mich. – Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, announces the addition of two new courses in the suite of Principles Express on-demand courses: Advanced Analytic Techniques and Working with Secondary Data: Syndicated and Big Data. Principles Express courses, which are exclusively offered […]

Digitally Transforming Insights at Microsoft

At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his group’s ongoing efforts to “digitally transform the insights function.” The mission of the insights department remains the same as it has been for the past 10 years: “Deliver strategic, fact-based customer insights […]

MRII Announces Jeffrey Henning, PRC as Next Executive Director

ANN ARBOR, MI – MRII is pleased to announce the appointment of Jeffrey Henning, PRC as Executive Director of the Institute, effective January 1, 2019. “Jeffrey Henning brings a broad understanding of current trends in the market research industry and the challenges they present to market research educators. MRII is fortunate to have an industry leader with […]

Kicking Off Conference Season

Carry-on bag? Check. Laptop or tablet? Check. Business cards? Check. Like many of you, we are gearing up for a busy conference season, kicking off with ESOMAR Congress next week. We would love to meet you! Stop by our exhibit booths at the following events this fall and learn more about the insights industry’s premier […]

MRII & UGA announce two new online courses

August 31, 2018 ANN ARBOR, MI – The Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, has launched two new courses:  Sampling in Market Research and Introduction to Data Analysis. Sampling in Market Research teaches researchers the basic principles to apply when designing and drawing samples […]

Getting Past The Catch-22 of Communicating Research Results

Professional marketing researchers are in an interesting predicament.  We’ve been conditioned to exercise methodological and analytical rigor. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. As such, the best of us draw out deep insights that may not be intuitive and often lend themselves to […]

Reaffirming Our Commitment to Canadian Market Researchers

Canada

The sudden and unexpected demise of Canada’s Marketing Research and Intelligence Association yesterday was disheartening. MRIA has been a longtime association partner of MRII, and we have worked closely together to promote the continuing education of Canadian researchers and their certification through MRIA’s Certified Marketing Research Professional program (CMRP). Beyond that, MRIA has been a […]