The key to an effective agile research strategy is understanding when — and when not — to use an agile methodology. Agile research is one tool among many that are available to researchers. Before we can think about where agile fits in processes and toolkits, we need to define the most basic delineation of research […]
The Market Research Institute International (MRII) has launched its search for an Executive Director. Interested candidates are encouraged to review the job description and apply using this application form. Submissions are requested by February 15, 2021. The committee tasked with selecting the new Executive Director includes MRII board members Pamela Bracken, Dan Coates, Stephanie C. […]
As keepers of the Market Research Core Body of Knowledge (MRCBOK™), the Market Research Institute International (MRII) and University of Georgia (UGA) continue to be the leading educational organization within the market research and insights community. In 2020, MRII and UGA partnered with ESOMAR and the Canadian Research Insights Council (CRIC) to offer a new […]
SARASOTA, FL, January 22, 2021 — The Market Research Institute International (MRII) today announced that Jeffrey Henning, its executive director, intends to step down once a replacement is identified. The Board has formed a committee to direct the search for a new executive director. The committee will include MRII board members Dan Coates, Stephanie C. […]
SARASOTA, FL, January 12, 2021 — The Board of the Market Research Institute International (MRII) has elected Stephanie C. Harris, Associate, User Experience Research Operations at Management Consulting Group, as Board President for 2021. A member of the Board since 2015, Ms. Harris has served on the curriculum committee since 2016 and is the current committee […]
To say 2020 has been an unpredictable year would be the understatement of the century. We were entirely unprepared for the Coronavirus pandemic, a crisis of epic proportions, and everyone has been forced to find their footing and adapt the best they can to this new reality on the fly while operating in a state […]
This is an excerpt from The Storytelling Book, an award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a fifth reprint and has been translated into Mandarin. A warning against thinking of conflating two different presentations into one. One of my many deeply held philosophical values is that nothing […]
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme of trust. He said, “I get to take a more helicopter view of issues affecting our industry. I get to see significant changes: in our industry, the sample industry, and in […]
The action on the basketball court didn’t stop. But as I peered down at my phone while attending the first round of the 2020 PAC 12 Men’s Basketball Championship in Las Vegas, my world as I knew it, did. The tournament was being postponed amid COVID 19 concerns and down like a house of cards […]
Pricing research should be done right. This article examines five common pricing strategies and how to most effectively take advantage of them.