This complimentary excerpt from the new Principles Express course, Ethical and Legal Issues in Market Research, authored by Adam Phillips, can help you navigate the labyrinth of privacy laws by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. The quality of research depends […]
New course, “Ethical and Legal Issues in Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries. ATHENS, GA – July 30, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing […]
How to determine the specific considerations in global market research studies for conducting quantitative research
A common thread running through many of the presentations at last week’s Insights Associations NEXT conference was the role of emotion in understanding customer journeys. Anne Beall of Beall Research shared her firm’s research into how emotions affect a customer’s journey through purchase interest, repeat purchase, and brand advocacy. “Consumers don’t think their way through […]
With missing data responses in market research analyses, learning what to do with that information can be crucial in the final results.
How a Qualitative Research Screener assists in obtaining qualified participants for a market research study.
At the ESOMAR Asia Pacific conference in Macao this week, Ray Poynter shared ten conclusions from two ESOMAR reports, Global Market Research 2018 and Global Prices Study 2018. Both reports are free to ESOMAR members. He also debunked four common myths. The facts: The research industry is growing and changing. Traditional qual and quant work […]
At the ESOMAR Asia-Pacific 2019 conference in Macao, Anne-Marie Moir described her proof of concept using voice assistants to conduct interviews. Anne-Marie owns the firm Consumer Behaviour in Melbourne and has been a qualitative researcher for 25 years. Her hypothesis is that “an AI powered voice tool is capable of eliciting a richer response than […]
At the ESOMAR Asia Pacific 2019 event in Macao, Finn Raben discussed the ESOMAR Foundation’s Making a Difference competition and introduced the winner of last year’s competition to share her case study. As background, the ESOMAR Foundation partners with NGOs to help them with research. This year, at the ESOMAR Annual Congress in Edinburgh, the […]
An in-depth discussion of the three main facets of market research: function, process, and profession.