MRII Announces New President

Marjette Stark Elected President of Market Research Institute International (MRII) The Board of Directors of the Market Research Institute International (MRII) has announced that Marjette Stark will serve as President of the organization for 2022. Ms. Stark has served on the MRII Board of Directors since 2015. She has had a distinguished career in market […]

Enhancements To Our Qualitative Methods Course

MRII and the University of Georgia Release Updated Version of Qualitative Market Research Course September 23, 2021 San Francisco – The Market Research Institute International, in conjunction with the University of Georgia, has expanded its Qualitative Market Research Principles Express course to incorporate timely topics such as usability research, creating moderator guides, new advances in […]

Earn Insights Association Certificates by Completing these Online Express Courses

Insights Association Launches Insights Association Certificates In January 2021, the Insights Association released the Insights Association Certificates to encourage market research professionals to acquire standardized market research education based on the Market Research Core Body of Knowledge (MRCBOK™). What are Insights Association Certificates? The holder of an Insights Association Certificate (IAC) demonstrates an advanced level […]

MRII Announces Application Process Open for First of Three 2021 Reg Baker MRII Awards

Reg Baker MRII Award

Prestigious Award Covers Recipients’ Fees for Principles Express Courses SARASOTA, Florida – APRIL 01, 2021 – The Market Research Institute International announces that the application process for the first of 2021’s Reg Baker MRII Awards is now open. The popular awards program empowers market-research applicants three times per year by covering the fee for those […]

Unpacking the Path to “Back to Normal”… Eleven Months and Still Counting

Unpacking the Path to “Back to Normal” …Eleven Months and Still Counting

Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind.  First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling.  Secondly, there was a desire to develop a continuous […]