The Revolution of Secondary Data

The Revolution of Secondary Data

Traditionally, data collected for any purpose other than to meet the needs of a particular research study was called “secondary” data. However, the definition of secondary data is evolving. Advances in technology are giving researchers access to vast potential sources of data and information that push the boundary of that definition. Historically, market research has […]

Three new online courses from MRII to help market researchers take their skills to the next level

Courses from the University of Georgia and Market Research Institute International (MRII) now have benefitted nearly 9,000 researchers in 104 countries ATHENS, Ga. – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, expands its Principles Express line of courses, launching three new online courses to provide state-of-the-art […]

Choosing a Quantitative Data Collection Method

Quantitative Data Collection Methods

Last month Research Now and SSI, both long-time supporters of the MRII, completed a key step in their merger by rebranding as Dynata. We’re grateful to Dynata for being one of our sponsors; such sponsorships have enabled us to develop our new Principles Express line of courses. And we’re especially grateful to each of the […]

Answering Business Questions with Secondary Data

Optimize your use of secondary data, a critical source of insights that can transform your marketing strategy. You can listen to the new webinar, “Answering Business Questions with Secondary Data,” brought to you by a collaboration of Quirks Webinars, the University of Georgia, and Market Research Institute International (MRII). In just 1 hour, you’ll learn: Three mini-case studies that illustrate how […]

Dan Coates Elected President of the MRII Board of Directors

SARASOTA, FL, January 10, 2019 — The Board of the Market Research Institute International (MRII) has elected Dan Coates, president and co-founder of Ypulse, Inc., as Board President for 2019. He succeeds Jeffrey Henning, chief research officer for Researchscape International, who becomes the new Executive Director. The Board also elected Melanie Courtright, executive vice president […]

Market Research Institute International and University of Georgia introduce two new Principles Express online courses

ANN ARBOR, Mich. – Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, announces the addition of two new courses in the suite of Principles Express on-demand courses: Advanced Analytic Techniques and Working with Secondary Data: Syndicated and Big Data. Principles Express courses, which are exclusively offered […]

Digitally Transforming Insights at Microsoft

At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his group’s ongoing efforts to “digitally transform the insights function.” The mission of the insights department remains the same as it has been for the past 10 years: “Deliver strategic, fact-based customer insights […]

MRII Announces Jeffrey Henning, PRC as Next Executive Director

ANN ARBOR, MI – MRII is pleased to announce the appointment of Jeffrey Henning, PRC as Executive Director of the Institute, effective January 1, 2019. “Jeffrey Henning brings a broad understanding of current trends in the market research industry and the challenges they present to market research educators. MRII is fortunate to have an industry leader with […]