MRII Announces Jeffrey Henning to Step Down, Launches Search for new Executive Director

SARASOTA, FL, January 22, 2021 — The Market Research Institute International (MRII) today announced that Jeffrey Henning, its executive director, intends to step down once a replacement is identified. The Board has formed a committee to direct the search for a new executive director. The committee will include MRII board members Dan Coates, Stephanie C. […]

Stephanie C. Harris Elected President of the MRII Board of Directors

SARASOTA, FL, January 12, 2021 — The Board of the Market Research Institute International (MRII) has elected Stephanie C. Harris, Associate, User Experience Research Operations at Management Consulting Group, as Board President for 2021. A member of the Board since 2015, Ms. Harris has served on the curriculum committee since 2016 and is the current committee […]

A Tale of Two Decks

A Tale Of Two Decks

This is an excerpt from The Storytelling Book, an award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a fifth reprint and has been translated into Mandarin. A warning against thinking of conflating two different presentations into one.  One of my many deeply held philosophical values is that nothing […]

Data Quality and the Tragedy of Mistrust

At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme of trust. He said, “I ­get to take a more helicopter view of issues affecting our industry. I get to see significant changes: in our industry, the sample industry, and in […]

Four Learnings From the Pandemic

Four Learnings From the Pandemic

The action on the basketball court didn’t stop. But as I peered down at my phone while attending the first round of the 2020 PAC 12 Men’s Basketball Championship in Las Vegas, my world as I knew it, did. The tournament was being postponed amid COVID 19 concerns and down like a house of cards […]

MRII Antiracism Statement

“Like fighting an addiction, being an antiracist requires persistent self-awareness, constant self-criticism, and regular self-examination.” ― Ibram X. Kendi, How to Be an Antiracist As researchers, we seek to understand people, their emotions, and their behaviors. But it does not take research to understand the emotion in the wake of recent events highlighting police brutality […]

Practical Ways To Move Insights To Action

Practical Ways To Move Insights To Action

After interviewing over 350 market research professionals among both brands and agencies, I’ve learnt that the number one issue they all face is storytelling. Mitchell Atchison, an insights professional at one of the world’s largest pharmaceutical firms, talked about the importance of reducing the research into a repeatable story.  Mitchell Atchison:  I think the biggest […]

The Power and Flexibility of MaxDiff

The Power and Flexibility of MaxDiff

The following is an edited excerpt from the book, Applied MaxDiff, by Keith Chrzan and Bryan Orme. MaxDiff (short for maximum difference scaling and the name marketers have given to a method more commonly known in academia as Best-Worst Scaling, or BWS) has become the measurement equivalent of the Swiss army knife. A tremendously useful […]