Jeffrey Henning Elected President of the MRII Board of Directors

ANN ARBOR, MI, January 10, 2018 — The Board of the Market Research Institute International (MRII) has elected Jeffrey Henning, founder and president of Researchscape International, as Board President for 2018. He succeeds Jon Last, founder and president at Sports and Leisure Research Group, who now becomes Immediate Past President.  The Board also elected Dan Coates, […]

Likes and Dislikes about Being a Market Researcher

When asked what they like about working in marketing research, more people mentioned the variety of work, like taking part in different projects and learning about new topics every week. They also find it interesting analyzing a company’s business and identifying trends in what people are doing. “People” was the most mentioned word not in […]

Market Research Careers as Convenient Opportunities

A third of respondents to the MRII survey on career satisfaction took market research as their first job and just stayed, while another quarter had planned to go into market research while in college. Others either transferred to market research from another position in the same company (10%) or assumed responsibility for market research when […]

Survey-Experience Satisfaction Research

This is the ninth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. As we have discussed in previous posts, shorter, more entertaining surveys tend to be associated with greater participant satisfaction and willingness to respond to future survey invitations.  A common barrier to the goal of shorter surveys […]

Perspectives on The Market Research Event, 2017

Jeffrey Henning at the MRII booth at TMRE

The Market Research Event (TMRE) may be the ultimate choice-based exercise for researchers. Choosing which session to attend means that there are six other sessions going on simultaneously that you are not attending. Since – as a result – no single attendee has a full picture of the event, our own Pamela Bracken, shown above, […]