Market Research Institute International and University of Georgia introduce two new Principles Express online courses

Reg Baker 11/27/2018

ANN ARBOR, Mich. – Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, announces the addition of two new courses in the suite of Principles Express on-demand courses: Advanced Analytic Techniques and Working with Secondary Data: Syndicated and Big Data. Principles Express courses, which are exclusively offered […]

Digitally Transforming Insights at Microsoft

Jeffrey Henning 11/10/2018

At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his group’s ongoing efforts to “digitally transform the insights function.” The mission of the insights department remains the same as it has been for the past 10 years: “Deliver strategic, fact-based customer insights […]

MRII Announces Jeffrey Henning, PRC as Next Executive Director

Reg Baker 10/02/2018

ANN ARBOR, MI – MRII is pleased to announce the appointment of Jeffrey Henning, PRC as Executive Director of the Institute, effective January 1, 2019. “Jeffrey Henning brings a broad understanding of current trends in the market research industry and the challenges they present to market research educators. MRII is fortunate to have an industry leader with […]

Kicking Off Conference Season

Katie Clark 09/19/2018

Carry-on bag? Check. Laptop or tablet? Check. Business cards? Check. Like many of you, we are gearing up for a busy conference season, kicking off with ESOMAR Congress next week. We would love to meet you! Stop by our exhibit booths at the following events this fall and learn more about the insights industry’s premier […]

MRII & UGA announce two new online courses

Reg Baker 08/30/2018

August 31, 2018 ANN ARBOR, MI – The Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, has launched two new courses:  Sampling in Market Research and Introduction to Data Analysis. Sampling in Market Research teaches researchers the basic principles to apply when designing and drawing samples […]

Getting Past The Catch-22 of Communicating Research Results

Jon Last 08/21/2018

Professional marketing researchers are in an interesting predicament.  We’ve been conditioned to exercise methodological and analytical rigor. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. As such, the best of us draw out deep insights that may not be intuitive and often lend themselves to […]

Reaffirming Our Commitment to Canadian Market Researchers

Jon Last 08/01/2018
Canada

The sudden and unexpected demise of Canada’s Marketing Research and Intelligence Association yesterday was disheartening. MRIA has been a longtime association partner of MRII, and we have worked closely together to promote the continuing education of Canadian researchers and their certification through MRIA’s Certified Marketing Research Professional program (CMRP). Beyond that, MRIA has been a […]

MRII & UGA Announce Principles Express Online Courses

Jeffrey Henning 06/26/2018
UGA and MRII logos

ANN ARBOR, Mich. – Market Research Institute International, in partnership with the University of Georgia Center for Continuing Education & Hotel, are now offering Principles Express, a new suite of on-demand courses designed for market researchers who need to get up to speed quickly on a key research subject. Communicating Research Results and Quantitative Data […]

Perspectives on IIeX North America, 2018

Jeffrey Henning 06/19/2018

With over 100 presentations at IIeX North America, sometimes spread across five tracks, no one attendee can do justice to them all. Here are the perspectives of some of the other attendees:   “The most important impression I was left with after attending IIeX North America is how quickly our industry is beginning to adopt technology practices and opportunities from the […]

Moving Beyond Agile Research

Jeffrey Henning 06/12/2018

At IIEX in Atlanta yesterday, Thor Ernstsson, CEO of Alpha, shared his vision for the evolution of insights and its impact on how business is done in general and product management in particular. Classic Modern Advanced Waterfall workflows Agile workflows On-demand workflows Upfront research Congruent research On-demand research Gated decision making High-velocity decision making Democratized […]