Survey-Experience Satisfaction Research

This is the ninth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. As we have discussed in previous posts, shorter, more entertaining surveys tend to be associated with greater participant satisfaction and willingness to respond to future survey invitations.  A common barrier to the goal of shorter surveys […]

Perspectives on The Market Research Event, 2017

Jeffrey Henning at the MRII booth at TMRE

The Market Research Event (TMRE) may be the ultimate choice-based exercise for researchers. Choosing which session to attend means that there are six other sessions going on simultaneously that you are not attending. Since – as a result – no single attendee has a full picture of the event, our own Pamela Bracken, shown above, […]

Putting Emotion into the Equation

At The Market Research Event in Orlando, Aaron Reid and Stephen Springfield of Sentient Decision Science discussed the need for integrating affective measurement into market research to complement and strengthen calculative measurement. “We all know that reason alone can neither sufficiently explain nor predict behavior,” Stephen said. “We used to be told to ‘give a […]

The Myth of Margin of Error

Margin of error as popularly understood overstates the validity of research results in at least three key ways. First, those interpreting margin of error forget an important caveat. The results are estimates and typically vary within a narrow range around the actual value that would be calculated by completing a census of everyone in a […]

Engagement in the Moment

This is the eighth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. Perhaps the most common form of market research is the study of customer satisfaction.  A cornerstone of continuous improvement, customer feedback on the goods and services provided by businesses is a part of every researcher’s portfolio […]

Online survey engagement is an oxymoron

My MRII colleague, Bill MacElroy, has put up a number of blog posts here over the last couple of months that explore recent thinking within MR about respondent engagement. It comes on the heels of the GRIT CPR REPORT (no, not that kind of CPR, although the metaphor may be apt) which is mostly a […]