About Us

Helping good market researchers get better.

Our mission is to offer global, market-leading continuing education programs for the understanding, practice, or consumption of market research, insights, and data science. We pursue that mission by developing and delivering online courses designed to fulfill the core market research educational needs of individuals and companies worldwide. Our courses are written and continually updated by subject matter experts from across the research industry, and they are designed to meet the certification requirements of major national and international professional and industry associations.

A History of Service

MRCBOKMRII was founded in 1996 by a task force of the Marketing Research Association (MRA) charged with creating a non-profit organization to develop an independent study program based on the Market Research Core Body of Knowledge (MRCBOK™). A Board of Directors of industry leaders was formed to oversee the development of the Principles of Market Research in conjunction with the University of Georgia. In 1998, MRII, MRA, and the University of Georgia entered into an alliance with ESOMAR for the purpose of offering the course worldwide.

In 2006, MRII adapted the Principles of Market Research to reflect the specific needs of pharmaceutical market researchers and began offering Principles of Pharmaceutical Market Research. In 2018, it added a new line of on-demand courses, Principles Express, designed to be completed in 10 to 12 hours. (See History of the MRII for more information.)

MRII Board of Directors

Officers

Stephanie C. Harris
President
Visa
Shelly Ray
Treasurer
MMR Research
Marjette Stark
President-Elect
Stark Solutions
Michael Mermelstein
Immediate Past President
Nichols Research

Directors

Pamela Bracken
University of Georgia, Center For Continuing Education
Jamin Brazil
Happy Market Research
Dan Coates
Ypulse
Jennifer Colie
Verizon
Lisa R. Courtade
Past President
Merck & Co., Inc.
Zoe Dowling, Ph.D.
FocusVision
Dan Foreman
Zappi
Naomi Grewal, Ph.D.
Uber
Juliana Smith Holterhaus, Ph.D.
Qualtrics
Jeffrey Hunter
Market Framework, Inc.
Paul Hunter
Miami University
Anthony Jackel
Kraft Heinz
Zontziry Johnson
Zappi
Roddy Knowles
Feedback Loop
Guido Lara
LEXIA
Jon Last
Past President
Sports & Leisure Research Group
Jonathan Lepisto
US Bank
Elizabeth Merrick May
Google
Ken Roberts
Cooper Roberts Research, Inc.
David Scowcroft, Ph.D.
Ipsos Healthcare – North America
Karen Scherbaum
Facebook

Ex Officio Subject Matter Directors

Chuck Chakrapani, Ph.D.
Leger Marketing
Wayne McCullough, Ph.D.
Past President
Michigan State University
Charlotte Sibley
Past President
Sibley Associates, LLC
Barry G. Watson, Ph.D.
Past President
Environics Research Group Ltd.
Jeffrey Henning
Past President
Researchscape

Ex Officio Directors

Melanie Courtright
Insights Association
Marcus Cunha, Jr., Ph.D.
Terry College of Business University of Georgia
Kiel Norris
University of Georgia, Center For Continuing Education
Finn Raben
ESOMAR
John Tabone
Canadian Research Insights Council
 

Emeritus Directors

Chuck Dodson
Howard Gershowitz
Terry H. Grapentine
John Kelly
Ron Kornokovich
Robert B. Leiter, Ph.D.
Malcolm McNiven, Ph.D.
William Neal
Betsy Peterson

Staff

Stephen Kraus
Executive Director
Market Research Institute International

Past Executive Directors
2001-2004: Mike Naples
2004-2005: Terry Grapentine
2005-2014: Don Marek
2014-2018: Reg Baker, Ph.D.
2019-2021: Jeffrey Henning

Past Presidents
1996: Linda Tessar, Walker Research, Retired
1997: Howard Gershowitz, Mktg., Inc. (USA)
1998: Ron Kornokovich, OPINIONation, Retired
1999: Bill Neal, SDR, Inc., Retired
2000: Don Marek, AT&T, Retired
2001: Joe Ottavani, Bellomy Research
2002-2004: Al Paison, The Customer Loyalty Research Center, Retired
2005: Terry Grapentine, Grapentine Co., LLC
2006: Susan Adelman, Survey Service, Inc.
2007: John Kelly, Ceallaigh Associates, Retired
2008: Julie Williams, MaritzCX, Retired
2009: David Ashley, Department of Homeland Security
2010: Pat Crane, Eastman Kodak Company, Retired
2011: Charles “Chuck” Dodson, WILD Flavors, Inc., Retired
2012: John Lewington, Ph.D., Maryville University, Retired
2013: Charlotte E. Sibley, Sibley Associates
2014: Barry Watson, Environics
2015: Wayne McCullough, University of Michigan
2016: Lisa Courtade, Merck & Co.
2017: Jon Last, Sports & Leisure Research Group
2018: Jeffrey Henning, Researchscape International
2019: Dan Coates, Ypulse, Inc.
2020: Michael Mermelstein, Nichols Research