How predictions versus insights help with big data and the secondary data wave of market research
Big Data: Predictions versus Insights?

How predictions versus insights help with big data and the secondary data wave of market research
Traditionally, data collected for any purpose other than to meet the needs of a particular research study was called “secondary” data. However, the definition of secondary data is evolving. Advances in technology are giving researchers access to vast potential sources of data and information that push the boundary of that definition. Historically, market research has […]