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Author: David Smith

David Smith, an independent consultant, is a past chair of the Market Research Society and former vice president of ESOMAR. He has won numerous best paper awards from the Market Research Society and ESOMAR including the Best Overall Paper at the ESOMAR Congress.

How to Communicate Market Research Results by Identifying Stakeholder Archetypes

David Smith 02/25/2020
How to Communicate Market Research Results by Identifying Stakeholder Archetypes

Learn how to successfully communicate market research results to decision makers and turn insights into action by identifying Stakeholder Archetypes and their communication preferences.

Posted in Book Excerpts, Communicating Research, Research ReportsComment

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