Practical Ways To Move Insights To Action

Practical Ways To Move Insights To Action

After interviewing over 350 market research professionals among both brands and agencies, I’ve learnt that the number one issue they all face is storytelling. Mitchell Atchison, an insights professional at one of the world’s largest pharmaceutical firms, talked about the importance of reducing the research into a repeatable story.  Mitchell Atchison:  I think the biggest […]