At IIeX North America in Austin, Stephen Thompson of Recollective, Tiffany Ng of Experian, and Holly O’Neill of Talking Business LLC shared five key success factors for Experian’s online community, voicesHUB, now going on its tenth year. Holly O’Neill was instrumental in convincing Experian to start the community in 2010, in order to “to hold […]
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, three speakers shared case studies about real and virtual intercepts. Jill Matthews of Bright Cactus needed to do new product testing with bodybuilders, and found the best way to reach them was to interview them at bodybuilding competitions. Some […]
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, Jodie McInerney and Sandip Narang of Burke discussed how they applied agile techniques to in-person research. Their client, a cat litter brand team, needed a new strategic innovation to drive brand share – and gave Burke five weeks to […]
At the 10th Annual MSMR Insights Conference in Arlington, Texas, Casey Bernard of Nimble MR presented on using the power of podcasts for research. Half of US homes are podcast fans. Approximately 30 companies in the S&P 500 are using podcast for internal communications. “In a sense, I’m painting something but I’m not holding the […]
At the Quirks Event in Chicago, Andrew Grenville of Maru / Matchbox shared research on research from his book The Insights Revolution: Questioning Everything. How we interact with each other keeps evolving. Andrew started in the industry doing face-to-face interviews with paper questionnaires, before adapting the questionnaires to phone research, then to the web, and […]
At the Quirks Event in Chicago, David Liss of Bleacher Report and Jillian Kramer of Ypulse discussed using a segmentation study to inform advertising and content development for B/R Kicks. While Bleacher Report aims to be the best combination of sports and sports culture for the next generation of sports fans, B/R Kicks focuses on […]
At the Quirks Event in Chicago, FocusVision’s Zoe Dowling, Ph.D., SVP research, and Dawn Colossi, CMO, shared their experiences over the past year coming at common problems from the perspectives of marketing and research. Dawn’s background was in backup and recovery technology before moving to MR software. At an earlier company, campaigns weren’t converting and […]
On June 10, 2018, the Mars rover Opportunity transmitted two values: tau = 10.8 power = 22 Doing what any good analyst does, a scientist at JPL immediately put these data points into context, looking at the overall trends: “The atmospheric opacity (tau) over the rover has increased to a record 10.8 on Sol 5111 […]
SARASOTA, FL, January 10, 2019 — The Board of the Market Research Institute International (MRII) has elected Dan Coates, president and co-founder of Ypulse, Inc., as Board President for 2019. He succeeds Jeffrey Henning, chief research officer for Researchscape International, who becomes the new Executive Director. The Board also elected Melanie Courtright, executive vice president […]
At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his group’s ongoing efforts to “digitally transform the insights function.” The mission of the insights department remains the same as it has been for the past 10 years: “Deliver strategic, fact-based customer insights […]