On June 10, 2018, the Mars rover Opportunity transmitted two values: tau = 10.8 power = 22 Doing what any good analyst does, a scientist at JPL immediately put these data points into context, looking at the overall trends: “The atmospheric opacity (tau) over the rover has increased to a record 10.8 on Sol 5111 […]
SARASOTA, FL, January 10, 2019 — The Board of the Market Research Institute International (MRII) has elected Dan Coates, president and co-founder of Ypulse, Inc., as Board President for 2019. He succeeds Jeffrey Henning, chief research officer for Researchscape International, who becomes the new Executive Director. The Board also elected Melanie Courtright, executive vice president […]
At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his group’s ongoing efforts to “digitally transform the insights function.” The mission of the insights department remains the same as it has been for the past 10 years: “Deliver strategic, fact-based customer insights […]
ANN ARBOR, Mich. – Market Research Institute International, in partnership with the University of Georgia Center for Continuing Education & Hotel, are now offering Principles Express, a new suite of on-demand courses designed for market researchers who need to get up to speed quickly on a key research subject. Communicating Research Results and Quantitative Data […]
With over 100 presentations at IIeX North America, sometimes spread across five tracks, no one attendee can do justice to them all. Here are the perspectives of some of the other attendees: “The most important impression I was left with after attending IIeX North America is how quickly our industry is beginning to adopt technology practices and opportunities from the […]
At IIEX in Atlanta yesterday, Thor Ernstsson, CEO of Alpha, shared his vision for the evolution of insights and its impact on how business is done in general and product management in particular. Classic Modern Advanced Waterfall workflows Agile workflows On-demand workflows Upfront research Congruent research On-demand research Gated decision making High-velocity decision making Democratized […]
On behalf of MRII, Researchscape surveyed 129 market researchers from the US, UK, and Australia using an online survey in order to better understand career satisfaction, growth opportunities, and learning preferences. The survey was fielded from July 23 to August 7, 2017. Half of the sample worked for research agencies, 19% for corporate researchers, and […]
As part of our survey of researchers, we asked them to give advice to young people about the research industry. The key messages were around learning, hard work, and accumulating experience. Researchers value their own opportunities to learn and grow, and “learning” was a key theme, mentioned by 10% of respondents. “Be prepared to learn […]
A common theme was “pay,” mentioned by 15% of respondents (half of whom used the phrase “better pay”): “Increase pay & benefits.” “The pay and the dress code.” “Better pay, faster innovation.” “The industry needs to pay a living wage and offer benefits. Make employees feel valued.” A related theme to pay was “benefits,” mentioned […]
Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see themselves still working in market research a year from […]