Researchers’ Engagement at Work

More than three quarters of respondents (79%) said they have the opportunity to do their best at work most of the time or all of the time. Recognition of good work and opportunities to learn and grown seemed to go hand in hand with each other. Respondents who had a chance to learn and grow […]

Likes and Dislikes about Being a Market Researcher

When asked what they like about working in marketing research, more people mentioned the variety of work, like taking part in different projects and learning about new topics every week. They also find it interesting analyzing a company’s business and identifying trends in what people are doing. “People” was the most mentioned word not in […]

Market Research Careers as Convenient Opportunities

A third of respondents to the MRII survey on career satisfaction took market research as their first job and just stayed, while another quarter had planned to go into market research while in college. Others either transferred to market research from another position in the same company (10%) or assumed responsibility for market research when […]

Perspectives on The Market Research Event, 2017

Jeffrey Henning at the MRII booth at TMRE

The Market Research Event (TMRE) may be the ultimate choice-based exercise for researchers. Choosing which session to attend means that there are six other sessions going on simultaneously that you are not attending. Since – as a result – no single attendee has a full picture of the event, our own Pamela Bracken, shown above, […]

Putting Emotion into the Equation

At The Market Research Event in Orlando, Aaron Reid and Stephen Springfield of Sentient Decision Science discussed the need for integrating affective measurement into market research to complement and strengthen calculative measurement. “We all know that reason alone can neither sufficiently explain nor predict behavior,” Stephen said. “We used to be told to ‘give a […]

The Myth of Margin of Error

Margin of error as popularly understood overstates the validity of research results in at least three key ways. First, those interpreting margin of error forget an important caveat. The results are estimates and typically vary within a narrow range around the actual value that would be calculated by completing a census of everyone in a […]