At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging âState of the Panel Industryâ address, focusing on the theme of trust. He said, âI Âget to take a more helicopter view of issues affecting our industry. I get to see significant changes: in our industry, the sample industry, and in […]
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers have statistics and substantive expertise, data scientists add hacking skills; the two groups are more similar than […]
I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to her to discuss the importance and relevance of scenario planning for researchers right now. Carol and I have often talked at conferences, and I always learn something from her: she has […]
On Tuesday, Ray Poynter, wearing his hat as Chief Research Officer of Potentiate, presented on âThe Role of Brands & Insights During a Pandemicâ. As part of that webinar, he discussed scenario thinking (more typically called scenario planning in the US) and built a simple model of potential scenarios. To his mind, right now two […]
The Insights Association ran a great webinar on âMigrating Qualitative Projects Onlineâ with Katrina Noelle of KNow Research and Scoot Insights and Jen Dale of Inside Heads and MyVFF. I was lucky enough to moderate the session and got to curate some of the attendeesâ questions at the end. Here is a lightly edited transcript […]
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy must be nurtured. Some potential participants are moving kids home from college on no notice, some […]
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among U.S. adults aged 45 years old and up. âWhy study life shifts? Too often researchers fall back on age or generation to talk about consumers. We understand people are living longer, […]
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kelloggâs case study. âKelloggâs was stuck in a rut trying to identify a new and compelling way to talk about â100% real cheese.â While the existing campaign had been running successfully for an impressive 11 years, nearly all their competitors had followed suit with the same […]
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed âhow Fossil Group incorporates first-party data into the way they create, market and communicate with their target buyers to build long-term brand health and customer retention.â Fossil Group is a manufacturer of fashion accessories from jewelry to traditional watches […]
At Quirks Brooklyn today, Rick Stringer, Crayolaâs vice president of customer solutions, recounted âhow Crayola tied consumersâ mindsets, perspectives and psychographics of 120,000 households to actual purchase behavior â gaining visibility into the multifaceted aspects that drive shopper decisions and loyalty and how Crayola has leveraged the resulting insights to help retailers close sales with […]