What Marketers and Researchers Can Learn From Each Other

At the Quirks Event in Chicago, FocusVision’s Zoe Dowling, Ph.D., SVP research, and Dawn Colossi, CMO, shared their experiences over the past year coming at common problems from the perspectives of marketing and research. Dawn’s background was in backup and recovery technology before moving to MR software. At an earlier company, campaigns weren’t converting and […]

Digitally Transforming Insights at Microsoft

At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his group’s ongoing efforts to “digitally transform the insights function.” The mission of the insights department remains the same as it has been for the past 10 years: “Deliver strategic, fact-based customer insights […]

Kicking Off Conference Season

Carry-on bag? Check. Laptop or tablet? Check. Business cards? Check. Like many of you, we are gearing up for a busy conference season, kicking off with ESOMAR Congress next week. We would love to meet you! Stop by our exhibit booths at the following events this fall and learn more about the insights industry’s premier […]

MRII & UGA Announce Principles Express Online Courses

UGA and MRII logos

ANN ARBOR, Mich. – Market Research Institute International, in partnership with the University of Georgia Center for Continuing Education & Hotel, are now offering Principles Express, a new suite of on-demand courses designed for market researchers who need to get up to speed quickly on a key research subject. Communicating Research Results and Quantitative Data […]

Perspectives on IIeX North America, 2018

With over 100 presentations at IIeX North America, sometimes spread across five tracks, no one attendee can do justice to them all. Here are the perspectives of some of the other attendees:   “The most important impression I was left with after attending IIeX North America is how quickly our industry is beginning to adopt technology practices and opportunities from the […]

Moving Beyond Agile Research

At IIEX in Atlanta yesterday, Thor Ernstsson, CEO of Alpha, shared his vision for the evolution of insights and its impact on how business is done in general and product management in particular. Classic Modern Advanced Waterfall workflows Agile workflows On-demand workflows Upfront research Congruent research On-demand research Gated decision making High-velocity decision making Democratized […]

Advice for New Market Researchers

As part of our survey of researchers, we asked them to give advice to young people about the research industry. The key messages were around learning, hard work, and accumulating experience. Researchers value their own opportunities to learn and grow, and “learning” was a key theme, mentioned by 10% of respondents. “Be prepared to learn […]