Jeff is the principal of QualCore.com Inc., a consulting firm providing traditional and online qualitative research services to a wide range of industries including health care, financial services, automotive, and information services. He was educated as a quantitative specialist and entered the industry in the 1980s as a statistician. He later discovered his talents as a Moderator and evolved into a qualitative specialist by the mid-1990s. Jeff’s specialty is online qualitative research. He has conducted over 700 online sessions (real-time chats and multi-day message boards); he has spoken about online qualitative research at conferences in North America, Europe, and Asia; and he has published articles on the subject. Jeff co-chaired the Online Qualitative Research Task Force of the Qualitative Research Consultants Association, co-edited Qualitative Research Online (Research Publishers LLC, 2004), and co-developed a training course to help traditional Moderators adapt their skills to the online environment.