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Author: Michael Lieberman

Michael Lieberman is founder and president of Multivariate Solutions, a statistical and marketing research consulting company that works with major advertising, public relations, and political strategy firms. He can be reached at 1.646.257.3794, or at michael@mvsolution.com.

Making Sure the Price is Right: A Researcher’s Toolkit

Michael Lieberman 07/29/2020

Pricing research should be done right. This article examines five common pricing strategies and how to most effectively take advantage of them.

Posted in Book Excerpts, Market Research, Quantitative Data, StatisticsComment

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