MRII & UGA Launch 10th Principles Express Online Course, on the Fundamentals of Effective Market Research

New course, “Introduction to Market Research and the Research Process,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries MACAO – May 22, 2019 – At the ESOMAR Asia Pacific 2019 conference today, the Market Research Institute International, in cooperation […]

MRII & UGA Launch Online Course on Designing Research to Maximize Insights

This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]

Three New Online Courses from MRII to Help Market Researchers Take Their Skills to the Next Level

Courses from the University of Georgia and Market Research Institute International (MRII) now have benefitted nearly 9,000 researchers in 104 countries ATHENS, Ga. – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, expands its Principles Express line of courses, launching three new online courses to provide state-of-the-art […]

Answering Business Questions with Secondary Data

Optimize your use of secondary data, a critical source of insights that can transform your marketing strategy. You can listen to the new webinar, “Answering Business Questions with Secondary Data,” brought to you by a collaboration of Quirks Webinars, the University of Georgia, and Market Research Institute International (MRII). In just 1 hour, you’ll learn: Three mini-case studies that illustrate how […]

Dan Coates Elected President of the MRII Board of Directors

SARASOTA, FL, January 10, 2019 — The Board of the Market Research Institute International (MRII) has elected Dan Coates, president and co-founder of Ypulse, Inc., as Board President for 2019. He succeeds Jeffrey Henning, chief research officer for Researchscape International, who becomes the new Executive Director. The Board also elected Melanie Courtright, executive vice president […]

Why You Should Integrate Market Research and Big Data Analytics

Without a clear perception of customer motivations and demands, organizations cannot successfully market products or services to target audiences. A digital footprint is left behind everywhere users go. Every cell phone interaction, website visit, social activity, search engine query and email is gathered, analyzed and saved resulting in large amounts of data collected over time […]

MRII’s Executive Director Featured in “Alert!” Magazine

The Marketing Research Institute International’s executive director, Don Marek, was featured as the member spotlight in Marketing Research Association’s Alert! Magazine. The Marketing Research Association (MRA) is an industry partner and has supported the Marketing Research Institute International (MRII) since its inception in 1995. Don Marek, executive director of MRII, is an honorary lifetime member […]

Is Your Business Part of The Mobile Marketing Revolution?

Have we reached the demise of the desktop computer; are more people relying on mobile phones and tablets to access the Internet? For years, this has been a prediction among experts in the tech industry and studies now confirm it. As connectivity has become increasingly available, marketplace and consumer behavior have drastically changed. Specifically, there […]

MRII is the Recipient of MRA’s Prestigious 2014 “Impact Award”

The Marketing Research Institute International (MRII) was awarded Marketing Research Association’s prestigious 2014 “Impact Award” at the Marketing Research Association’s Insight & Strategy Conference in Chicago. Each year the Marketing Research Association (MRA) seeks an active market research individual, team, or organization that has generated a positive impact on the market research industry by demonstrating […]