Why You Should Integrate Market Research and Big Data Analytics

Without a clear perception of customer motivations and demands, organizations cannot successfully market products or services to target audiences. A digital footprint is left behind everywhere users go. Every cell phone interaction, website visit, social activity, search engine query and email is gathered, analyzed and saved resulting in large amounts of data collected over time […]

MRII’s Executive Director Featured in “Alert!” Magazine

The Marketing Research Institute International’s executive director, Don Marek, was featured as the member spotlight in Marketing Research Association’s Alert! Magazine. The Marketing Research Association (MRA) is an industry partner and has supported the Marketing Research Institute International (MRII) since its inception in 1995. Don Marek, executive director of MRII, is an honorary lifetime member […]

Is Your Business Part of The Mobile Marketing Revolution?

Have we reached the demise of the desktop computer; are more people relying on mobile phones and tablets to access the Internet? For years, this has been a prediction among experts in the tech industry and studies now confirm it. As connectivity has become increasingly available, marketplace and consumer behavior have drastically changed. Specifically, there […]

MRII is the Recipient of MRA’s Prestigious 2014 “Impact Award”

The Marketing Research Institute International (MRII) was awarded Marketing Research Association’s prestigious 2014 “Impact Award” at the Marketing Research Association’s Insight & Strategy Conference in Chicago. Each year the Marketing Research Association (MRA) seeks an active market research individual, team, or organization that has generated a positive impact on the market research industry by demonstrating […]

Market Research is a Valuable Asset to a Business

Do not miss out on opportunities to better recognize your audience and competition. Enable your business to progress with technological innovation by gaining market research skills to discover trends that will impact your business. The marketing landscape continues to evolve into a more dynamic and faster changing array of communication channels. As the media environment […]