How to determine the specific considerations in global market research studies for conducting quantitative research
Global Considerations for Conducting Quantitative Research
Author: Pete Cape
Pete has over 25 years’ experience in Market Research. Initially a specialist in international telephone research, he was a founder member of TNS Interactive in the late nineties and has concentrated on online research ever since. Joining Survey Sampling in 2005 he oversaw the rapid development of their online business in the UK and became Global Knowledge Director in 2006. He is a frequent speaker at conferences, seminars, and training workshops around the globe and a regular contributor to research and marketing publications.
Choosing a Quantitative Data Collection Method
Last month Research Now and SSI, both long-time supporters of the MRII, completed a key step in their merger by rebranding as Dynata. We’re grateful to Dynata for being one of our sponsors; such sponsorships have enabled us to develop our new Principles Express line of courses. And we’re especially grateful to each of the […]