Category: Choice Analysis

7 Tips for Survey Design for “Generation Overload”

Jeffrey Henning 02/12/2020
author reflected in a clockface at the Royal Observatory

At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation Overload” with techniques to minimize the effort required by survey respondents. The goal is strike the right balance between simplicity and substance. “Research should be like a clock – simple at the […]

Use Menu-Based Conjoint (MBC) to Model Related Purchase Decisions

Jeffrey Henning 02/11/2020
TGI Fridays Menu

While Choice-Based Conjoint (CBC) works great for many research problems, its models are limited to making an independent choice: one phone compared to other phones, for example. If you want to model dependent choices, such as a phone and then a cellular plan, or a meal (appetizer, entrée, dessert), you’ll need Menu-Based Conjoint (MBC). At […]