This is an excerpt from The Storytelling Book, an award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a fifth reprint and has been translated into Mandarin. A warning against thinking of conflating two different presentations into one. One of my many deeply held philosophical values is that nothing […]
Learn how to successfully communicate market research results to decision makers and turn insights into action by identifying Stakeholder Archetypes and their communication preferences.