This complimentary excerpt from the new Principles Express course, Ethical and Legal Issues in Market Research, authored by Adam Phillips, can help you navigate the labyrinth of privacy laws by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. The quality of research depends […]
How to determine the specific considerations in global market research studies for conducting quantitative research
With missing data responses in market research analyses, learning what to do with that information can be crucial in the final results.
How a Qualitative Research Screener assists in obtaining qualified participants for a market research study.
An in-depth discussion of the three main facets of market research: function, process, and profession.
How any good market research design starts with an accurate problem definition in market research.
How the trends impacting market research are beginning to define the future of market research and its evolution through technology.
Tips on what every research report writer needs to know and how to make a research report effective.
The new Principles Express online course Qualitative Market Research is perfect for novices looking for a solid background in how to conduct and evaluate qualitative research. Authored by Jeff Walkowski, a specialist in online qual and the principal of QualCore.com Inc., the course is offered by the University of Georgia and Market Research Institute International […]
Traditionally, data collected for any purpose other than to meet the needs of a particular research study was called “secondary” data. However, the definition of secondary data is evolving. Advances in technology are giving researchers access to vast potential sources of data and information that push the boundary of that definition. Historically, market research has […]