How a Qualitative Research Screener assists in obtaining qualified participants for a market research study.
An in-depth discussion of the three main facets of market research: function, process, and profession.
How any good market research design starts with an accurate problem definition in market research.
How the trends impacting market research are beginning to define the future of market research and its evolution through technology.
Tips on what every research report writer needs to know and how to make a research report effective.
The new Principles Express online course Qualitative Market Research is perfect for novices looking for a solid background in how to conduct and evaluate qualitative research. Authored by Jeff Walkowski, a specialist in online qual and the principal of QualCore.com Inc., the course is offered by the University of Georgia and Market Research Institute International […]
Traditionally, data collected for any purpose other than to meet the needs of a particular research study was called “secondary” data. However, the definition of secondary data is evolving. Advances in technology are giving researchers access to vast potential sources of data and information that push the boundary of that definition. Historically, market research has […]
Last month Research Now and SSI, both long-time supporters of the MRII, completed a key step in their merger by rebranding as Dynata. We’re grateful to Dynata for being one of our sponsors; such sponsorships have enabled us to develop our new Principles Express line of courses. And we’re especially grateful to each of the […]