As keepers of the Market Research Core Body of Knowledge (MRCBOK™), the Market Research Institute International (MRII) and University of Georgia (UGA) continue to be the leading educational organization within the market research and insights community. In 2020, MRII and UGA partnered with ESOMAR and the Canadian Research Insights Council (CRIC) to offer a new […]
To say 2020 has been an unpredictable year would be the understatement of the century. We were entirely unprepared for the Coronavirus pandemic, a crisis of epic proportions, and everyone has been forced to find their footing and adapt the best they can to this new reality on the fly while operating in a state […]
How do we teach AI systems to make the right, bias-free decisions? Learn what Reg Baker, North American ESOMAR Ambassador has to say about sampling in market research as it relates to artificial intelligence.