Putting Emotion into the Equation

At The Market Research Event in Orlando, Aaron Reid and Stephen Springfield of Sentient Decision Science discussed the need for integrating affective measurement into market research to complement and strengthen calculative measurement. “We all know that reason alone can neither sufficiently explain nor predict behavior,” Stephen said. “We used to be told to ‘give a […]

Engagement in the Moment

This is the eighth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. Perhaps the most common form of market research is the study of customer satisfaction.  A cornerstone of continuous improvement, customer feedback on the goods and services provided by businesses is a part of every researcher’s portfolio […]

Engagement Gamification: How to Play the Game

This is the sixth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll look at how games are introduced in the context of an online survey.  As we’ve mentioned in the past, the best game is one […]