As we continue to discuss ways to engage survey participants to increase data quality and cooperation rates one major issue needs to be addressed: In order to adopt new procedures and technologies, an environment which is open to change is imperative. I frequently hear fellow researchers complain that they have problems introducing new techniques and […]
This is the eighth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. Perhaps the most common form of market research is the study of customer satisfaction. A cornerstone of continuous improvement, customer feedback on the goods and services provided by businesses is a part of every researcher’s portfolio […]
This is the fifth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll be looking at several specific types of tests designed to increase the level of focus and attention to the survey process. Continuing with the […]
At IIEX NA, Steve Schafer and Andy Ford of Brädo shared a case study about developing a breakfast menu and strategy for KFC in the United Kingdom. The team discussed their standard approach and what they learnt in this case. Brädo believes the word insight has been “overused and misused, watered down, bastardized, and abducted.” […]
This is the third in a series of articles on the topic of Respondent Engagement and enhanced survey experience satisfaction. The phrase “gamification” first emerged around the turn of the century and is generally credited to British game creator Nick Pelling. As online gaming platforms began to appear, such as massively multiplayer online role-playing games […]
I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using word processors – not software like Microsoft Word but hardware like the Wang OIS, a dedicated system for timeshared word processing. Researchers would handwrite their reports and give them to […]
In the never ending conga-line of purported shiny new methodologies purported to relegate traditional marketing research to the scrap heap, “big data” has certainly captured its share of attention in recent years. There’s been an ongoing popular debate among insights professionals regarding the utilization of behavioral data (BIG DATA) as a surrogate for or even […]
The Market Research industry is constantly looking to improve through innovation. Research clients’ RFP’s specify a preference for innovative approaches and Research Agencies promote their latest techniques as innovative ways to discover market insights. But, underlying all of this there is the sense that we are not really innovative enough. I think the benefits of […]