10 Facts about the Research Industry, and 4 Myths Debunked

Ray Poynter presenting at ESOMAR APAC

At the ESOMAR Asia Pacific conference in Macao this week, Ray Poynter shared ten conclusions from two ESOMAR reports, Global Market Research 2018 and Global Prices Study 2018. Both reports are free to ESOMAR members. He also debunked four common myths. The facts: The research industry is growing and changing. Traditional qual and quant work […]

Market Research Institute International and University of Georgia introduce two new Principles Express online courses

ANN ARBOR, Mich. – Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, announces the addition of two new courses in the suite of Principles Express on-demand courses: Advanced Analytic Techniques and Working with Secondary Data: Syndicated and Big Data. Principles Express courses, which are exclusively offered […]

Getting Past The Catch-22 of Communicating Research Results

Professional marketing researchers are in an interesting predicament.  We’ve been conditioned to exercise methodological and analytical rigor. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. As such, the best of us draw out deep insights that may not be intuitive and often lend themselves to […]

Cambridge Analytica, Facebook, and Market Research

There has been a good deal of handwringing of late in the NewMR social media bubble about the Cambridge Analytica/Facebook imbroglio and its implications for MR. (If you don’t know what I’m talking about do some googling.) The general issue at play is one that the ESOMAR Professional Standards Committee (PSC) has been wrestling with […]

Multi-Generational Leadership

According to Bureau of Labor Statistics, in 2015 the U.S. workforce was balanced across three working generations who are nearly at parity.  This has created an interesting moment of parity as Millennials slowly rise to dominate the workplace. While our company is focused on studying youth, we do a fair amount of workplace consulting and […]