Market Research Institute International and University of Georgia introduce two new Principles Express online courses

ANN ARBOR, Mich. – Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, announces the addition of two new courses in the suite of Principles Express on-demand courses: Advanced Analytic Techniques and Working with Secondary Data: Syndicated and Big Data. Principles Express courses, which are exclusively offered […]

Getting Past The Catch-22 of Communicating Research Results

Professional marketing researchers are in an interesting predicament.  We’ve been conditioned to exercise methodological and analytical rigor. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. As such, the best of us draw out deep insights that may not be intuitive and often lend themselves to […]

Cambridge Analytica, Facebook, and Market Research

There has been a good deal of handwringing of late in the NewMR social media bubble about the Cambridge Analytica/Facebook imbroglio and its implications for MR. (If you don’t know what I’m talking about do some googling.) The general issue at play is one that the ESOMAR Professional Standards Committee (PSC) has been wrestling with […]

Multi-Generational Leadership

According to Bureau of Labor Statistics, in 2015 the U.S. workforce was balanced across three working generations who are nearly at parity.  This has created an interesting moment of parity as Millennials slowly rise to dominate the workplace. While our company is focused on studying youth, we do a fair amount of workplace consulting and […]

Industry Expertise Matters When Delivering Insights vs. Data

I can still recall my frustration in receiving countless emails and voicemails during my years as a client-side marketing researcher in the sports, media and leisure industries.  The pitches all took on a familiar and uninformed tone.  They thought that our company sounded really cool…and they were a “great” marketing research company that could deploy […]

Is “good enough” good enough?

The first time I heard the phrase “good enough” used in an MR context was probably 15 years or so ago at an SPSS event in Montreal. Tony Cowling, then Chairman at TNS, used it to describe how online panels might be used to look for signals from the marketplace that something was afoot and […]