Who speaks for market research?

This post is courtesy of MRII Board member Charlotte Sibley.    I was the first MBA Pfizer hired into market research in 1970. The research we did then was pretty basic: focus groups, conventional questionnaires, and analyzing IMS data. I was on product teams, but R&D, sales – and to a lesser degree, marketing –really […]

IIeX Healthcare 2016: Innovation Quicksand

Lisa Courtade, Head, Global Customer Brand Insights at Merck & Co. and President of MRII, chaired a plenary panel titled, “Innovation Quicksand in Healthcare, “ at the recent IIeX Health 2016 Conference in Philadelphia. Panelists were Charlotte Sibley and Bart Weiner, healthcare industry icons and also MRII Board members. Lisa began by sharing several slides […]