On Tuesday, Ray Poynter, wearing his hat as Chief Research Officer of Potentiate, presented on “The Role of Brands & Insights During a Pandemic”. As part of that webinar, he discussed scenario thinking (more typically called scenario planning in the US) and built a simple model of potential scenarios. To his mind, right now two […]
Top market research publications, conference schedules, and opinion pieces can sometimes be devoid of women all together. Why? Kristin Luck provides thought-provoking insights.
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy must be nurtured. Some potential participants are moving kids home from college on no notice, some […]
How do we teach AI systems to make the right, bias-free decisions? Learn what Reg Baker, North American ESOMAR Ambassador has to say about sampling in market research as it relates to artificial intelligence.
How to determine market research sampling size – in a valid way that will determine representativeness.
As of October 2019, nearly 9,000 market researchers in 104 countries have empowered their careers and organizations through courses offered by the University of Georgia and Market Research Institute International ATHENS, Georgia – OCTOBER 2, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched […]
In a breakout session in Edinburgh today, in the lead up to the ESOMAR Annual Congress, Quentin Dunstan, the Organizational Resilience Market Development Manager at BSI, shared the results of BSI/Cranfield research on resilience. The traditional metaphor of organizational resilience was bouncing an egg off the pavement without breaking it. What do you have to […]
Global market research is often much more complex than domestic research. Here are some expert tips and advice on how to run a successful global market research project.
New course, “Global Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries ATHENS, Ga. – SEPTEMBER 4, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched a […]
How predictions versus insights help with big data and the secondary data wave of market research