Moving Beyond Agile Research

At IIEX in Atlanta yesterday, Thor Ernstsson, CEO of Alpha, shared his vision for the evolution of insights and its impact on how business is done in general and product management in particular. Classic Modern Advanced Waterfall workflows Agile workflows On-demand workflows Upfront research Congruent research On-demand research Gated decision making High-velocity decision making Democratized […]

Wrap Up: Market Researchers and the Love of Learning

On behalf of MRII, Researchscape surveyed 129 market researchers from the US, UK, and Australia using an online survey in order to better understand career satisfaction, growth opportunities, and learning preferences. The survey was fielded from July 23 to August 7, 2017. Half of the sample worked for research agencies, 19% for corporate researchers, and […]

Advice for New Market Researchers

As part of our survey of researchers, we asked them to give advice to young people about the research industry. The key messages were around learning, hard work, and accumulating experience. Researchers value their own opportunities to learn and grow, and “learning” was a key theme, mentioned by 10% of respondents. “Be prepared to learn […]

Making Research Careers More Attractive

A common theme was “pay,” mentioned by 15% of respondents (half of whom used the phrase “better pay”): “Increase pay & benefits.” “The pay and the dress code.” “Better pay, faster innovation.” “The industry needs to pay a living wage and offer benefits. Make employees feel valued.” A related theme to pay was “benefits,” mentioned […]

Recommending a Research Career

Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see themselves still working in market research a year from […]

Loyalty to the Research Industry

Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week. Six out of ten respondents (59%) said it was very or completely likely they would still be working in market research a year from […]

Growth and Learning at Work

Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they had before or to use a […]

Cambridge Analytica, Facebook, and Market Research

There has been a good deal of handwringing of late in the NewMR social media bubble about the Cambridge Analytica/Facebook imbroglio and its implications for MR. (If you don’t know what I’m talking about do some googling.) The general issue at play is one that the ESOMAR Professional Standards Committee (PSC) has been wrestling with […]

Researchers’ Engagement at Work

More than three quarters of respondents (79%) said they have the opportunity to do their best at work most of the time or all of the time. Recognition of good work and opportunities to learn and grown seemed to go hand in hand with each other. Respondents who had a chance to learn and grow […]