Four Learnings From the Pandemic

Four Learnings From the Pandemic

The action on the basketball court didn’t stop. But as I peered down at my phone while attending the first round of the 2020 PAC 12 Men’s Basketball Championship in Las Vegas, my world as I knew it, did. The tournament was being postponed amid COVID 19 concerns and down like a house of cards […]

Practical Ways To Move Insights To Action

Practical Ways To Move Insights To Action

After interviewing over 350 market research professionals among both brands and agencies, I’ve learnt that the number one issue they all face is storytelling. Mitchell Atchison, an insights professional at one of the world’s largest pharmaceutical firms, talked about the importance of reducing the research into a repeatable story.  Mitchell Atchison:  I think the biggest […]

The Questions That Leaders Should Ask When Presented Results

The Questions That Leaders Should Ask When Presented Results

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers have statistics and substantive expertise, data scientists add hacking skills; the two groups are more similar than […]

Conducting Research During a Pandemic

Conducting Research During a Pandemic

What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy must be nurtured. Some potential participants are moving kids home from college on no notice, some […]

All-New, Comprehensively Updated “Principles of Market Research” Course Launched by MRII & UGA

As of October 2019, nearly 9,000 market researchers in 104 countries have empowered their careers and organizations through courses offered by the University of Georgia and Market Research Institute International ATHENS, Georgia – OCTOBER 2, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched […]