Fundamental Principles Every Market Researcher Should Follow

This complimentary excerpt from the new Principles Express course, Ethical and Legal Issues in Market Research, authored by Adam Phillips, can help you navigate the labyrinth of privacy laws by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. The quality of research depends […]

MRII & UGA Launches 11th Principles Express Online Course, Covering Critical Ethical and Legal Issues in Market Research

New course, “Ethical and Legal Issues in Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries. ATHENS, GA – July 30, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing […]

MRII & UGA Launch 10th Principles Express Online Course, on the Fundamentals of Effective Market Research

New course, “Introduction to Market Research and the Research Process,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries MACAO – May 22, 2019 – At the ESOMAR Asia Pacific 2019 conference today, the Market Research Institute International, in cooperation […]

Time to Reassess Customer Satisfaction Tracking

Time to Reassess Customer Satisfaction Tracking

We’ve likely all been there.  Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind […]

MRII & UGA Launch Online Course on Designing Research to Maximize Insights

This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]

Idea Screening For A Dozen, 60, Or Even 500 Ideas

Idea Screening for a Dozen, 60, or even 500 Ideas

Often we’re asked to test ideas, claims, brand names, slogans, product packaging, etc. Sometimes it’s just a few, and sometimes 100 or more! If it’s just A vs. B, a simple choice question suffices: “Which do you prefer, A or B?” To test five different ideas, sometimes a ranking question does the trick: “Please rank […]