Perspectives on The Market Research Event, 2017

Jeffrey Henning at the MRII booth at TMRE

The Market Research Event (TMRE) may be the ultimate choice-based exercise for researchers. Choosing which session to attend means that there are six other sessions going on simultaneously that you are not attending. Since – as a result – no single attendee has a full picture of the event, our own Pamela Bracken, shown above, […]

The Myth of Margin of Error

Margin of error as popularly understood overstates the validity of research results in at least three key ways. First, those interpreting margin of error forget an important caveat. The results are estimates and typically vary within a narrow range around the actual value that would be calculated by completing a census of everyone in a […]

Engagement Gamification: How to Play the Game

This is the sixth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll look at how games are introduced in the context of an online survey.  As we’ve mentioned in the past, the best game is one […]

Multi-Generational Leadership

According to Bureau of Labor Statistics, in 2015 the U.S. workforce was balanced across three working generations who are nearly at parity.  This has created an interesting moment of parity as Millennials slowly rise to dominate the workplace. While our company is focused on studying youth, we do a fair amount of workplace consulting and […]

Engagement through Environment Interaction Gamification

This is the fifth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. As we continue our exploration of respondent engagement, in this edition we’ll be looking at several specific types of tests designed to increase the level of focus and attention to the survey process.  Continuing with the […]

How Much Cash Incentive Do You Need to Offer?

This is the fourth in a series of articles on the topic of Respondent Engagement and Respondent Survey Satisfaction. Over the years there have been myriad papers published on the topic of incentives as a lever to increase respondent engagement.  Recently the GRIT CPR (Consumer Participation in Research) Study (published in March of 2017), showed findings […]

Moments that Matter: Digital Twists to Classic Rituals as People Go Mobile

At IIEX NA today, Greta Baisch and Yini Guo, consumer insights researchers with Facebook, discussed how a million people record a mobile moment on Facebook and Instagram “every breath” (3-5 seconds). Differentiating between everyday moments, once-a-year moments, major moments, and once-in-a-lifetime moments. The team leveraged Facebook posts for life event updates in the UK, FR, […]