The action on the basketball court didn’t stop. But as I peered down at my phone while attending the first round of the 2020 PAC 12 Men’s Basketball Championship in Las Vegas, my world as I knew it, did. The tournament was being postponed amid COVID 19 concerns and down like a house of cards […]
Pricing research should be done right. This article examines five common pricing strategies and how to most effectively take advantage of them.
After interviewing over 350 market research professionals among both brands and agencies, I’ve learnt that the number one issue they all face is storytelling. Mitchell Atchison, an insights professional at one of the world’s largest pharmaceutical firms, talked about the importance of reducing the research into a repeatable story. Mitchell Atchison: I think the biggest […]
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers have statistics and substantive expertise, data scientists add hacking skills; the two groups are more similar than […]
On Tuesday, Ray Poynter, wearing his hat as Chief Research Officer of Potentiate, presented on “The Role of Brands & Insights During a Pandemic”. As part of that webinar, he discussed scenario thinking (more typically called scenario planning in the US) and built a simple model of potential scenarios. To his mind, right now two […]
Top market research publications, conference schedules, and opinion pieces can sometimes be devoid of women all together. Why? Kristin Luck provides thought-provoking insights.
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy must be nurtured. Some potential participants are moving kids home from college on no notice, some […]
How do we teach AI systems to make the right, bias-free decisions? Learn what Reg Baker, North American ESOMAR Ambassador has to say about sampling in market research as it relates to artificial intelligence.
How to determine market research sampling size – in a valid way that will determine representativeness.
As of October 2019, nearly 9,000 market researchers in 104 countries have empowered their careers and organizations through courses offered by the University of Georgia and Market Research Institute International ATHENS, Georgia – OCTOBER 2, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched […]