In a breakout session in Edinburgh today, in the lead up to the ESOMAR Annual Congress, Quentin Dunstan, the Organizational Resilience Market Development Manager at BSI, shared the results of BSI/Cranfield research on resilience. The traditional metaphor of organizational resilience was bouncing an egg off the pavement without breaking it. What do you have to […]
Global market research is often much more complex than domestic research. Here are some expert tips and advice on how to run a successful global market research project.
New course, “Global Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries ATHENS, Ga. – SEPTEMBER 4, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, has launched a […]
How predictions versus insights help with big data and the secondary data wave of market research
This complimentary excerpt from the new Principles Express course, Ethical and Legal Issues in Market Research, authored by Adam Phillips, can help you navigate the labyrinth of privacy laws by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. The quality of research depends […]
New course, “Ethical and Legal Issues in Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries. ATHENS, Ga. – July 30, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing […]
How to determine the specific considerations in global market research studies for conducting quantitative research
With missing data responses in market research analyses, learning what to do with that information can be crucial in the final results.
An in-depth discussion of the three main facets of market research: function, process, and profession.
New course, “Introduction to Market Research and the Research Process,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries MACAO – May 22, 2019 – At the ESOMAR Asia Pacific 2019 conference today, the Market Research Institute International, in cooperation […]