An in-depth discussion of the three main facets of market research: function, process, and profession.
The Function, Process, and Profession of Market Research
Category: Market Research
MRII & UGA Launch 10th Principles Express Online Course, on the Fundamentals of Effective Market Research
New course, “Introduction to Market Research and the Research Process,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries MACAO – May 22, 2019 – At the ESOMAR Asia Pacific 2019 conference today, the Market Research Institute International, in cooperation […]
Time to Reassess Customer Satisfaction Tracking
We’ve likely all been there. Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind […]
Good Market Research Starts with Accurate Problem Definition
How any good market research design starts with an accurate problem definition in market research.
MRII & UGA Launch Online Course on Designing Research to Maximize Insights
This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]
Idea Screening For A Dozen, 60, Or Even 500 Ideas
Often we’re asked to test ideas, claims, brand names, slogans, product packaging, etc. Sometimes it’s just a few, and sometimes 100 or more! If it’s just A vs. B, a simple choice question suffices: “Which do you prefer, A or B?” To test five different ideas, sometimes a ranking question does the trick: “Please rank […]
Meet Melanie Courtright: An Interview with MRII’s President-Elect
Meet Melanie Courtright, the new EVP of Research Science & Data Strategy at Dynata, and the MRII Board President-Elect.
Intercept Interviews: 3 Case Studies from MSMR 10
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, three speakers shared case studies about real and virtual intercepts. Jill Matthews of Bright Cactus needed to do new product testing with bodybuilders, and found the best way to reach them was to interview them at bodybuilding competitions. Some […]
Broader Landscape Trends Impacting Market Research
How the trends impacting market research are beginning to define the future of market research and its evolution through technology.
What Marketers and Researchers Can Learn From Each Other
At the Quirks Event in Chicago, FocusVision’s Zoe Dowling, Ph.D., SVP research, and Dawn Colossi, CMO, shared their experiences over the past year coming at common problems from the perspectives of marketing and research. Dawn’s background was in backup and recovery technology before moving to MR software. At an earlier company, campaigns weren’t converting and […]