Meet Melanie Courtright, the new EVP of Research Science & Data Strategy at Dynata, and the MRII Board President-Elect.
Meet Melanie Courtright: An Interview with MRII’s President-Elect
Category: Market Research
Intercept Interviews: 3 Case Studies from MSMR 10
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, three speakers shared case studies about real and virtual intercepts. Jill Matthews of Bright Cactus needed to do new product testing with bodybuilders, and found the best way to reach them was to interview them at bodybuilding competitions. Some […]
Broader Landscape Trends Impacting Market Research
How the trends impacting market research are beginning to define the future of market research and its evolution through technology.
What Marketers and Researchers Can Learn From Each Other
At the Quirks Event in Chicago, FocusVision’s Zoe Dowling, Ph.D., SVP research, and Dawn Colossi, CMO, shared their experiences over the past year coming at common problems from the perspectives of marketing and research. Dawn’s background was in backup and recovery technology before moving to MR software. At an earlier company, campaigns weren’t converting and […]
Tips Every Research Report Writer Needs to Know
Tips on what every research report writer needs to know and how to make a research report effective.
Finding and Evaluating the Right Qualitative Researcher
The new Principles Express online course Qualitative Market Research is perfect for novices looking for a solid background in how to conduct and evaluate qualitative research. Authored by Jeff Walkowski, a specialist in online qual and the principal of QualCore.com Inc., the course is offered by the University of Georgia and Market Research Institute International […]
The Revolution of Secondary Data
Traditionally, data collected for any purpose other than to meet the needs of a particular research study was called “secondary” data. However, the definition of secondary data is evolving. Advances in technology are giving researchers access to vast potential sources of data and information that push the boundary of that definition. Historically, market research has […]
Three New Online Courses from MRII to Help Market Researchers Take Their Skills to the Next Level
Courses from the University of Georgia and Market Research Institute International (MRII) now have benefitted nearly 9,000 researchers in 104 countries ATHENS, Ga. – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, expands its Principles Express line of courses, launching three new online courses to provide state-of-the-art […]
From Tau=10.8, Power=22, to Storytelling that Resonates
On June 10, 2018, the Mars rover Opportunity transmitted two values: tau = 10.8 power = 22 Doing what any good analyst does, a scientist at JPL immediately put these data points into context, looking at the overall trends: “The atmospheric opacity (tau) over the rover has increased to a record 10.8 on Sol 5111 […]
Choosing a Quantitative Data Collection Method
Last month Research Now and SSI, both long-time supporters of the MRII, completed a key step in their merger by rebranding as Dynata. We’re grateful to Dynata for being one of our sponsors; such sponsorships have enabled us to develop our new Principles Express line of courses. And we’re especially grateful to each of the […]