How predictions versus insights help with big data and the secondary data wave of market research
Big Data: Predictions versus Insights?
Category: Market Research
Fundamental Principles Every Market Researcher Should Follow
This complimentary excerpt from the new Principles Express course, Ethical and Legal Issues in Market Research, authored by Adam Phillips, can help you navigate the labyrinth of privacy laws by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. The quality of research depends […]
MRII & UGA Launches 11th Principles Express Online Course, Covering Critical Ethical and Legal Issues in Market Research
New course, “Ethical and Legal Issues in Market Research,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries. ATHENS, Ga. – July 30, 2019 – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing […]
Global Considerations for Conducting Quantitative Research
How to determine the specific considerations in global market research studies for conducting quantitative research
5 Ways to Deal with Missing Data
With missing data responses in market research analyses, learning what to do with that information can be crucial in the final results.
The Function, Process, and Profession of Market Research
An in-depth discussion of the three main facets of market research: function, process, and profession.
MRII & UGA Launch 10th Principles Express Online Course, on the Fundamentals of Effective Market Research
New course, “Introduction to Market Research and the Research Process,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries MACAO – May 22, 2019 – At the ESOMAR Asia Pacific 2019 conference today, the Market Research Institute International, in cooperation […]
Time to Reassess Customer Satisfaction Tracking
We’ve likely all been there. Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind […]
Good Market Research Starts with Accurate Problem Definition
How any good market research design starts with an accurate problem definition in market research.
MRII & UGA Launch Online Course on Designing Research to Maximize Insights
This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]