Answering Business Questions with Secondary Data

Optimize your use of secondary data, a critical source of insights that can transform your marketing strategy. You can listen to the new webinar, “Answering Business Questions with Secondary Data,” brought to you by a collaboration of Quirks Webinars, the University of Georgia, and Market Research Institute International (MRII). In just 1 hour, you’ll learn: Three mini-case studies that illustrate how […]

Dan Coates Elected President of the MRII Board of Directors

SARASOTA, FL, January 10, 2019 — The Board of the Market Research Institute International (MRII) has elected Dan Coates, president and co-founder of Ypulse, Inc., as Board President for 2019. He succeeds Jeffrey Henning, chief research officer for Researchscape International, who becomes the new Executive Director. The Board also elected Melanie Courtright, executive vice president […]

Digitally Transforming Insights at Microsoft

At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his group’s ongoing efforts to “digitally transform the insights function.” The mission of the insights department remains the same as it has been for the past 10 years: “Deliver strategic, fact-based customer insights […]

Kicking Off Conference Season

Carry-on bag? Check. Laptop or tablet? Check. Business cards? Check. Like many of you, we are gearing up for a busy conference season, kicking off with ESOMAR Congress next week. We would love to meet you! Stop by our exhibit booths at the following events this fall and learn more about the insights industry’s premier […]

Getting Past The Catch-22 of Communicating Research Results

Professional marketing researchers are in an interesting predicament.  We’ve been conditioned to exercise methodological and analytical rigor. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. As such, the best of us draw out deep insights that may not be intuitive and often lend themselves to […]

Moving Beyond Agile Research

At IIEX in Atlanta yesterday, Thor Ernstsson, CEO of Alpha, shared his vision for the evolution of insights and its impact on how business is done in general and product management in particular. Classic Modern Advanced Waterfall workflows Agile workflows On-demand workflows Upfront research Congruent research On-demand research Gated decision making High-velocity decision making Democratized […]

Advice for New Market Researchers

As part of our survey of researchers, we asked them to give advice to young people about the research industry. The key messages were around learning, hard work, and accumulating experience. Researchers value their own opportunities to learn and grow, and “learning” was a key theme, mentioned by 10% of respondents. “Be prepared to learn […]

Making Research Careers More Attractive

A common theme was “pay,” mentioned by 15% of respondents (half of whom used the phrase “better pay”): “Increase pay & benefits.” “The pay and the dress code.” “Better pay, faster innovation.” “The industry needs to pay a living wage and offer benefits. Make employees feel valued.” A related theme to pay was “benefits,” mentioned […]