How the trends impacting market research are beginning to define the future of market research and its evolution through technology.
Broader Landscape Trends Impacting Market Research
Category: Marketing
Cambridge Analytica, Facebook, and Market Research
There has been a good deal of handwringing of late in the NewMR social media bubble about the Cambridge Analytica/Facebook imbroglio and its implications for MR. (If you don’t know what I’m talking about do some googling.) The general issue at play is one that the ESOMAR Professional Standards Committee (PSC) has been wrestling with […]
Moments that Matter: Digital Twists to Classic Rituals as People Go Mobile
At IIEX NA today, Greta Baisch and Yini Guo, consumer insights researchers with Facebook, discussed how a million people record a mobile moment on Facebook and Instagram “every breath” (3-5 seconds). Differentiating between everyday moments, once-a-year moments, major moments, and once-in-a-lifetime moments. The team leveraged Facebook posts for life event updates in the UK, FR, […]
“You Can’t Eat Audience Impressions”
When I oversaw marketing for a cruise line, many years ago, one of the unique challenges that we faced, as I suspect it is for many CMOs, was the task of justifying the ROI on our marketing. We were an interesting company, among those in the travel space, in that our CEO and many of […]