At The Market Research Event in Orlando, Aaron Reid and Stephen Springfield of Sentient Decision Science discussed the need for integrating affective measurement into market research to complement and strengthen calculative measurement. “We all know that reason alone can neither sufficiently explain nor predict behavior,” Stephen said. “We used to be told to ‘give a […]
This is the eighth in a series of articles on the topic of Participant Engagement and Survey Experience Satisfaction. Perhaps the most common form of market research is the study of customer satisfaction. A cornerstone of continuous improvement, customer feedback on the goods and services provided by businesses is a part of every researcher’s portfolio […]
At IIEX NA today, Greta Baisch and Yini Guo, consumer insights researchers with Facebook, discussed how a million people record a mobile moment on Facebook and Instagram “every breath” (3-5 seconds). Differentiating between everyday moments, once-a-year moments, major moments, and once-in-a-lifetime moments. The team leveraged Facebook posts for life event updates in the UK, FR, […]
At IIEX NA, Leonard Murphy moderated a discussion with Melanie Courtright of Research Now and Frank Kelly of Lightspeed on improving the mobile experience for research participants. “Ten years in, mobile experience is still an issue,” Lenny said. I’ve paraphrased the commentary below. Melanie: Mary Meeker’s Internet Trends Report showed that smartphones are leveling off, […]
About half of all online survey participants are choosing to take surveys on mobile devices. The same person might take a survey on a mobile phone in the morning on the train to work, a survey on a laptop from the office or a survey using a tablet at home in the evening. Some rarely […]
According to change management theory (Burke, 2014) the nature of change can be either evolutionary or revolutionary. Evolutionary change consists of incremental changes and doesn’t necessarily change the whole structure or system. Revolutionary change is more radical and is often described as a jolt to the entire system. The marketing research industry is constantly experiencing […]
We talk a lot in our industry about the need to make questionnaires shorter – especially in the age of mobile. It takes about 25% longer to take a survey on a mobile device than on a PC – and taking a survey longer than a few minutes on a smartphone is awkward and unappealing. […]
For the past several years now we’ve heard all about how constantly connected we are to our digital world through our mobile device, and we see this play out across many facets of our daily life. A quick look at Mary Meeker’s 2016 Internet Trends, and there’s no question that mobile is here, and mobile […]
“But they were in some of my worse stores. We were shorthanded and the shelves were low on inventory. Why didn’t you let me pick the stores?” These were the exact words of the COO at a major retailer as I reported on a recent mobile shop along. All he could see was how poorly […]
Better, cheaper, faster. That’s what buyers want from sellers. And guess what? It’s what sellers want from buyers. Here’s the catch… These shared objectives are inextricably linked by the survey instrument. Because there is a third partner in this relationship that is often ignored – the survey taker. If buyers want better, cheaper, faster data, […]