Survey Design Improvements Are the Key to Better, Faster, Cheaper

Better, cheaper, faster.  That’s what buyers want from sellers.  And guess what?  It’s what sellers want from buyers.  Here’s the catch… These shared objectives are inextricably linked by the survey instrument.  Because there is a third partner in this relationship that is often ignored – the survey taker.  If buyers want better, cheaper, faster data, […]

The real value of mobile for MR

Yesterday I bemoaned the MR industry’s bemoaning of the slow uptake of what we used to call “pure mobile” applications. It occurred to me after posting that I had not mentioned arguably the biggest benefit of mobile for MR: it makes a huge portion of the world that has long been unreachable reachable, and without […]

Is mobile dead?

I was at a meeting last week where someone said, “When you talk to the major panel companies about mobile they will privately admit that mobile is dead.” By that he meant that the promise of mobile—in-the-moment, geolocation tracking, etc.—is nowhere near at the scale once predicted. This blog post also is getting some attention, […]