Reaffirming Our Commitment to Canadian Market Researchers

Canada

The sudden and unexpected demise of Canada’s Marketing Research and Intelligence Association yesterday was disheartening. MRIA has been a longtime association partner of MRII, and we have worked closely together to promote the continuing education of Canadian researchers and their certification through MRIA’s Certified Marketing Research Professional program (CMRP). Beyond that, MRIA has been a […]

96% of Americans are not shopping online

A week or so ago my email included news of a new study breathlessly announcing, “96 percent of Americans are shopping online.” That number struck me as high since the very idea that 96% of Americans even use the Internet sounded like a stretch. So I asked Google, “How many Americans use the Internet?” First […]

IIeX Healthcare 2016: Innovation Quicksand

Lisa Courtade, Head, Global Customer Brand Insights at Merck & Co. and President of MRII, chaired a plenary panel titled, “Innovation Quicksand in Healthcare, “ at the recent IIeX Health 2016 Conference in Philadelphia. Panelists were Charlotte Sibley and Bart Weiner, healthcare industry icons and also MRII Board members. Lisa began by sharing several slides […]

How MR learns

  A few weeks back I succumbed to the temptation to make a prediction about MR in 2016, as dumb a tradition as there is and one that I have pilloried in the past. I wrote, ”Both buyers and suppliers will be emphasizing research fundamentals in their hiring and training programs.” Reactions like “wishful thinking” […]