This new course, “Market Research Design and Data Identification,” increases the portfolio of courses from the University of Georgia and Market Research Institute International that have benefitted nearly 9,000 researchers in 104 countries AUSTIN, Tx. – April 24, 2019 – At the IIeX North America conference today, The Market Research Institute International, in cooperation with […]
Often we’re asked to test ideas, claims, brand names, slogans, product packaging, etc. Sometimes it’s just a few, and sometimes 100 or more! If it’s just A vs. B, a simple choice question suffices: “Which do you prefer, A or B?” To test five different ideas, sometimes a ranking question does the trick: “Please rank […]
Meet Melanie Courtright, the new EVP of Research Science & Data Strategy at Dynata, and the MRII Board President-Elect.
How the trends impacting market research are beginning to define the future of market research and its evolution through technology.
Courses from the University of Georgia and Market Research Institute International (MRII) now have benefitted nearly 9,000 researchers in 104 countries ATHENS, Ga. – The Market Research Institute International, in cooperation with the University of Georgia Center for Continuing Education, expands its Principles Express line of courses, launching three new online courses to provide state-of-the-art […]
Last week I did a short presentation for a NewMR session called “Looking Forward.” This post is a summary of that presentation (with an “improvement” or two). You can view the presentation at the NewMR website. I was trained as a historian and so I tend to view contemporary and even future events from a […]
ANN ARBOR, Mich. – Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, announces the addition of two new courses in the suite of Principles Express on-demand courses: Advanced Analytic Techniques and Working with Secondary Data: Syndicated and Big Data. Principles Express courses, which are exclusively offered […]
The sudden and unexpected demise of Canada’s Marketing Research and Intelligence Association yesterday was disheartening. MRIA has been a longtime association partner of MRII, and we have worked closely together to promote the continuing education of Canadian researchers and their certification through MRIA’s Certified Marketing Research Professional program (CMRP). Beyond that, MRIA has been a […]
I have been spending time this week wrapping up my presentation for tomorrow’s AMSRS webinar on The Future of Surveys. It’s caused me to step back and take a broad look at what has happened with surveys over the last 75 years or so, and I am once again impressed by what a great source […]
At IIEX NA, Reg Baker, the MRII’s executive director, discussed the most recent GRIT survey, which asked the question “What do you believe will be the three most important skillsets for a successful post-graduate Market Research program to focus on during the next five years?” What surprised Reg is that the hard skills of survey […]