MRII & UGA announce two new online courses

August 31, 2018 ANN ARBOR, MI – The Market Research Institute International, in collaboration with the University of Georgia Center for Continuing Education & Hotel, has launched two new courses:  Sampling in Market Research and Introduction to Data Analysis. Sampling in Market Research teaches researchers the basic principles to apply when designing and drawing samples […]

Reaffirming Our Commitment to Canadian Market Researchers

Canada

The sudden and unexpected demise of Canada’s Marketing Research and Intelligence Association yesterday was disheartening. MRIA has been a longtime association partner of MRII, and we have worked closely together to promote the continuing education of Canadian researchers and their certification through MRIA’s Certified Marketing Research Professional program (CMRP). Beyond that, MRIA has been a […]

MRII & UGA Announce Principles Express Online Courses

UGA and MRII logos

ANN ARBOR, Mich. – Market Research Institute International, in partnership with the University of Georgia Center for Continuing Education & Hotel, are now offering Principles Express, a new suite of on-demand courses designed for market researchers who need to get up to speed quickly on a key research subject. Communicating Research Results and Quantitative Data […]

Jeffrey Henning Elected President of the MRII Board of Directors

ANN ARBOR, MI, January 10, 2018 — The Board of the Market Research Institute International (MRII) has elected Jeffrey Henning, founder and president of Researchscape International, as Board President for 2018. He succeeds Jon Last, founder and president at Sports and Leisure Research Group, who now becomes Immediate Past President.  The Board also elected Dan Coates, […]

Where you’ll see us in 2017

Each year, MRII and the University Georgia exhibit at conferences around the world. We always enjoy meeting up with old friends and making new ones. So please stop by. Here’s where you can find us in the first half of 2017.

Jon Last succeeds Lisa Courtade as President of MRII Board

ANN ARBOR, MI, January 10, 2017 — The Board of the Market Research Institute International (MRII) has elected Jon Last, Founder and President of  Sports and Leisure Research Group, as Board President for 2017. He succeeds Lisa Courtade, Merck’s Executive Director, Global Customer and Brand Insights, who now becomes Immediate Past President. The Board also […]

ESOMAR and GRBN on Online Research

I wear several different hats including that of a consultant to the ESOMAR Professional Standards Committee. In that capacity I work with teams charged with developing guidance on the ethical and legal issues researchers confront when working with different research methods. In 2015 ESOMAR joined with the Global Research Business Network (GRBN) to develop a […]

IIeX Healthcare 2016: Innovation Quicksand

Lisa Courtade, Head, Global Customer Brand Insights at Merck & Co. and President of MRII, chaired a plenary panel titled, “Innovation Quicksand in Healthcare, “ at the recent IIeX Health 2016 Conference in Philadelphia. Panelists were Charlotte Sibley and Bart Weiner, healthcare industry icons and also MRII Board members. Lisa began by sharing several slides […]

The UK polling report’s message to MR

Last week the group investigating the failure of polls to accurately predict the 2015 British election released its final report. You can read about it on ResearchLive and download the report here. As expected, the report points to unrepresentative samples as the main culprit. And, as I wrote in a previous blog post, there are […]