Lisa Courtade, Head, Global Customer Brand Insights at Merck & Co. and President of MRII, chaired a plenary panel titled, “Innovation Quicksand in Healthcare, “ at the recent IIeX Health 2016 Conference in Philadelphia. Panelists were Charlotte Sibley and Bart Weiner, healthcare industry icons and also MRII Board members. Lisa began by sharing several slides […]
Last week the group investigating the failure of polls to accurately predict the 2015 British election released its final report. You can read about it on ResearchLive and download the report here. As expected, the report points to unrepresentative samples as the main culprit. And, as I wrote in a previous blog post, there are […]
The Marketing Research Institute International’s executive director, Don Marek, was featured as the member spotlight in Marketing Research Association’s Alert! Magazine. The Marketing Research Association (MRA) is an industry partner and has supported the Marketing Research Institute International (MRII) since its inception in 1995. Don Marek, executive director of MRII, is an honorary lifetime member […]
The Marketing Research Institute International (MRII) was awarded Marketing Research Association’s prestigious 2014 “Impact Award” at the Marketing Research Association’s Insight & Strategy Conference in Chicago. Each year the Marketing Research Association (MRA) seeks an active market research individual, team, or organization that has generated a positive impact on the market research industry by demonstrating […]