On Tuesday, Ray Poynter, wearing his hat as Chief Research Officer of Potentiate, presented on âThe Role of Brands & Insights During a Pandemicâ. As part of that webinar, he discussed scenario thinking (more typically called scenario planning in the US) and built a simple model of potential scenarios. To his mind, right now two […]
The Insights Association ran a great webinar on âMigrating Qualitative Projects Onlineâ with Katrina Noelle of KNow Research and Scoot Insights and Jen Dale of Inside Heads and MyVFF. I was lucky enough to moderate the session and got to curate some of the attendeesâ questions at the end. Here is a lightly edited transcript […]
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among U.S. adults aged 45 years old and up. âWhy study life shifts? Too often researchers fall back on age or generation to talk about consumers. We understand people are living longer, […]
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kelloggâs case study. âKelloggâs was stuck in a rut trying to identify a new and compelling way to talk about â100% real cheese.â While the existing campaign had been running successfully for an impressive 11 years, nearly all their competitors had followed suit with the same […]
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed âhow Fossil Group incorporates first-party data into the way they create, market and communicate with their target buyers to build long-term brand health and customer retention.â Fossil Group is a manufacturer of fashion accessories from jewelry to traditional watches […]
At Quirks Brooklyn today, Rick Stringer, Crayolaâs vice president of customer solutions, recounted âhow Crayola tied consumersâ mindsets, perspectives and psychographics of 120,000 households to actual purchase behavior â gaining visibility into the multifaceted aspects that drive shopper decisions and loyalty and how Crayola has leveraged the resulting insights to help retailers close sales with […]
The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year. Â However, due in part to this rapid ascent, the airline hit some turbulence in between August 2019 and August 2019: Congested airspace Unexpected technical delays Cancellations Weather events Air traffic controller strikes. This led to negative online […]
At the Quirks Event in London, Finn Raben, the Director General of ESOMAR, shared research from HERE Technologies (which collects GPS data from vehicles), Buzzback (the lead agency), and Cint (the sample provider) on consumer attitudes towards privacy. So much of our life now takes place digitally. In an Internet minute, there are 87,000 tweets, […]
At the Quirks Event in London yesterday, Nadja BĂśhme of Factworks and Pete Cape of Dynata shared tips for designing research for âGeneration Overloadâ with techniques to minimize the effort required by survey respondents. The goal is strike the right balance between simplicity and substance. âResearch should be like a clock – simple at the […]
At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience) research. âDigital is the new battleground for customers,â Calista said. âWe all have mobile experiences and our journey as consumers matters greatly to brands and their success.â She offered the following […]