10 Facts about the Research Industry, and 4 Myths Debunked

Ray Poynter presenting at ESOMAR APAC

At the ESOMAR Asia Pacific conference in Macao this week, Ray Poynter shared ten conclusions from two ESOMAR reports, Global Market Research 2018 and Global Prices Study 2018. Both reports are free to ESOMAR members. He also debunked four common myths. The facts: The research industry is growing and changing. Traditional qual and quant work […]

Using Voice Assistants to Conduct Qualitative Interviews

Amazon Echo, in a home

At the ESOMAR Asia-Pacific 2019 conference in Macao, Anne-Marie Moir described her proof of concept using voice assistants to conduct interviews. Anne-Marie owns the firm Consumer Behaviour in Melbourne and has been a qualitative researcher for 25 years. Her hypothesis is that “an AI powered voice tool is capable of eliciting a richer response than […]

5 Success Factors of an Online Community in its 10th Year

people carry cartoon captions

At IIeX North America in Austin, Stephen Thompson of Recollective, Tiffany Ng of Experian, and Holly O’Neill of Talking Business LLC shared five key success factors for Experian’s online community, voicesHUB, now going on its tenth year. Holly O’Neill was instrumental in convincing Experian to start the community in 2010, in order to “to hold […]

Curiosity and the Cat: Bringing Agile Research to CLTs and Focus Groups

curious cat looking out window

At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, Jodie McInerney and Sandip Narang of Burke discussed how they applied agile techniques to in-person research. Their client, a cat litter brand team, needed a new strategic innovation to drive brand share – and gave Burke five weeks to […]

Future of Feedback: Rethinking How We Ask Questions

At the Quirks Event in Chicago, Andrew Grenville of Maru / Matchbox shared research on research from his book The Insights Revolution: Questioning Everything. How we interact with each other keeps evolving. Andrew started in the industry doing face-to-face interviews with paper questionnaires, before adapting the questionnaires to phone research, then to the web, and […]