Mind Modeling: Identifying Cheez-It’s Distinctive Attributes

At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about ‘100% real cheese.’  While the existing campaign had been running successfully for an impressive 11 years, nearly all their competitors had followed suit with the same […]

How First-Party Data Can Help Build Direct Customer Relationships

At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party data into the way they create, market and communicate with their target buyers to build long-term brand health and customer retention.” Fossil Group is a manufacturer of fashion accessories from jewelry to traditional watches […]

Segmentation at Scale: Applying Segments to a Panel

At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets, perspectives and psychographics of 120,000 households to actual purchase behavior – gaining visibility into the multifaceted aspects that drive shopper decisions and loyalty and how Crayola has leveraged the resulting insights to help retailers close sales with […]

Learning about Root Causes of Negativity without Asking

people boarding airline

The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year.  However, due in part to this rapid ascent, the airline hit some turbulence in between August 2019 and August 2019: Congested airspace Unexpected technical delays Cancellations Weather events Air traffic controller strikes. This led to negative online […]

Privacy and the Trust Paradigm

privacylock

At the Quirks Event in London, Finn Raben, the Director General of ESOMAR, shared research from HERE Technologies (which collects GPS data from vehicles), Buzzback (the lead agency), and Cint (the sample provider) on consumer attitudes towards privacy.  So much of our life now takes place digitally. In an Internet minute, there are 87,000 tweets, […]

7 Tips for Survey Design for “Generation Overload”

author reflected in a clockface at the Royal Observatory

At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation Overload” with techniques to minimize the effort required by survey respondents. The goal is strike the right balance between simplicity and substance. “Research should be like a clock – simple at the […]

5 Signs UX Research is More Important than Ever

Google Trends UX research

At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience) research. “Digital is the new battleground for customers,” Calista said. “We all have mobile experiences and our journey as consumers matters greatly to brands and their success.” She offered the following […]