With over 100 presentations at IIeX North America, sometimes spread across five tracks, no one attendee can do justice to them all. Here are the perspectives of some of the other attendees: “The most important impression I was left with after attending IIeX North America is how quickly our industry is beginning to adopt technology practices and opportunities from the […]
At The Market Research Event in Orlando today, Lisa Courtade and Ben Gilgoff of Merck didn’t just discuss how to improve the quality of presentations: they showed it in action. [Lisa is the immediate past president of the MRII and at the show won the NGMR Most Innovative Research Method award.] Ben kicked off by […]
At The Market Research Event in Orlando, Aaron Reid and Stephen Springfield of Sentient Decision Science discussed the need for integrating affective measurement into market research to complement and strengthen calculative measurement. “We all know that reason alone can neither sufficiently explain nor predict behavior,” Stephen said. “We used to be told to ‘give a […]
At The Market Research Event in Orlando, Ruchi Varshneya and Lori Tarabek of Abbott Diabetes Care discussed the need for researchers to go beyond the report. After sharing a market segmentation of physicians internally, they realized that people weren’t taking action based on what the organization had learnt. This lead them to reflect on their […]