Curiosity and the Cat: Bringing Agile Research to CLTs and Focus Groups

curious cat looking out window

At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, Jodie McInerney and Sandip Narang of Burke discussed how they applied agile techniques to in-person research. Their client, a cat litter brand team, needed a new strategic innovation to drive brand share – and gave Burke five weeks to […]

Future of Feedback: Rethinking How We Ask Questions

At the Quirks Event in Chicago, Andrew Grenville of Maru / Matchbox shared research on research from his book The Insights Revolution: Questioning Everything. How we interact with each other keeps evolving. Andrew started in the industry doing face-to-face interviews with paper questionnaires, before adapting the questionnaires to phone research, then to the web, and […]

What Marketers and Researchers Can Learn From Each Other

At the Quirks Event in Chicago, FocusVision’s Zoe Dowling, Ph.D., SVP research, and Dawn Colossi, CMO, shared their experiences over the past year coming at common problems from the perspectives of marketing and research. Dawn’s background was in backup and recovery technology before moving to MR software. At an earlier company, campaigns weren’t converting and […]

Perspectives on IIeX North America, 2018

With over 100 presentations at IIeX North America, sometimes spread across five tracks, no one attendee can do justice to them all. Here are the perspectives of some of the other attendees:   “The most important impression I was left with after attending IIeX North America is how quickly our industry is beginning to adopt technology practices and opportunities from the […]

Putting Emotion into the Equation

At The Market Research Event in Orlando, Aaron Reid and Stephen Springfield of Sentient Decision Science discussed the need for integrating affective measurement into market research to complement and strengthen calculative measurement. “We all know that reason alone can neither sufficiently explain nor predict behavior,” Stephen said. “We used to be told to ‘give a […]