Privacy and the Trust Paradigm

privacylock

At the Quirks Event in London, Finn Raben, the Director General of ESOMAR, shared research from HERE Technologies (which collects GPS data from vehicles), Buzzback (the lead agency), and Cint (the sample provider) on consumer attitudes towards privacy.  So much of our life now takes place digitally. In an Internet minute, there are 87,000 tweets, […]

Cambridge Analytica, Facebook, and Market Research

There has been a good deal of handwringing of late in the NewMR social media bubble about the Cambridge Analytica/Facebook imbroglio and its implications for MR. (If you don’t know what I’m talking about do some googling.) The general issue at play is one that the ESOMAR Professional Standards Committee (PSC) has been wrestling with […]