At IIeX North America in Austin, Stephen Thompson of Recollective, Tiffany Ng of Experian, and Holly O’Neill of Talking Business LLC shared five key success factors for Experian’s online community, voicesHUB, now going on its tenth year. Holly O’Neill was instrumental in convincing Experian to start the community in 2010, in order to “to hold […]
At the 10th Annual MSMR Insights Conference in Arlington, Texas, Casey Bernard of Nimble MR presented on using the power of podcasts for research. Half of US homes are podcast fans. Approximately 30 companies in the S&P 500 are using podcast for internal communications. “In a sense, I’m painting something but I’m not holding the […]
The new Principles Express online course Qualitative Market Research is perfect for novices looking for a solid background in how to conduct and evaluate qualitative research. Authored by Jeff Walkowski, a specialist in online qual and the principal of QualCore.com Inc., the course is offered by the University of Georgia and Market Research Institute International […]
Traditional survey research has always been a powerful tool with which to assess and track brand strength. A long time client advocate of brand tracking once asserted to me that he liked his odds of capturing meaningful share of customer if he could keep his products within the target consumers’ consideration set. But over time that […]
For the past several years now we’ve heard all about how constantly connected we are to our digital world through our mobile device, and we see this play out across many facets of our daily life. A quick look at Mary Meeker’s 2016 Internet Trends, and there’s no question that mobile is here, and mobile […]
Even when I was a lot younger, I often scoffed at the proliferation of research agencies that claimed to have developed a cutting edge new methodology. Maybe it’s my dual background as both marketer and marketing researcher that cast a skeptical eye towards these new product assertions as merely puffery. When I began to build […]