What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy must be nurtured. Some potential participants are moving kids home from college on no notice, some […]
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about ‘100% real cheese.’ While the existing campaign had been running successfully for an impressive 11 years, nearly all their competitors had followed suit with the same […]
How a Qualitative Research Screener assists in obtaining qualified participants for a market research study.
At the ESOMAR Asia-Pacific 2019 conference in Macao, Anne-Marie Moir described her proof of concept using voice assistants to conduct interviews. Anne-Marie owns the firm Consumer Behaviour in Melbourne and has been a qualitative researcher for 25 years. Her hypothesis is that “an AI powered voice tool is capable of eliciting a richer response than […]
At the ESOMAR Asia Pacific 2019 event in Macao, Finn Raben discussed the ESOMAR Foundation’s Making a Difference competition and introduced the winner of last year’s competition to share her case study. As background, the ESOMAR Foundation partners with NGOs to help them with research. This year, at the ESOMAR Annual Congress in Edinburgh, the […]
At IIeX North America in Austin, Stephen Thompson of Recollective, Tiffany Ng of Experian, and Holly O’Neill of Talking Business LLC shared five key success factors for Experian’s online community, voicesHUB, now going on its tenth year. Holly O’Neill was instrumental in convincing Experian to start the community in 2010, in order to “to hold […]
At the 10th Annual MSMR Insights Conference in Arlington, Texas, Casey Bernard of Nimble MR presented on using the power of podcasts for research. Half of US homes are podcast fans. Approximately 30 companies in the S&P 500 are using podcast for internal communications. “In a sense, I’m painting something but I’m not holding the […]
The new Principles Express online course Qualitative Market Research is perfect for novices looking for a solid background in how to conduct and evaluate qualitative research. Authored by Jeff Walkowski, a specialist in online qual and the principal of QualCore.com Inc., the course is offered by the University of Georgia and Market Research Institute International […]
Traditional survey research has always been a powerful tool with which to assess and track brand strength. A long time client advocate of brand tracking once asserted to me that he liked his odds of capturing meaningful share of customer if he could keep his products within the target consumers’ consideration set. But over time that […]
For the past several years now we’ve heard all about how constantly connected we are to our digital world through our mobile device, and we see this play out across many facets of our daily life. A quick look at Mary Meeker’s 2016 Internet Trends, and there’s no question that mobile is here, and mobile […]